Efficient access to licensed mail marketing address must kill skill

Silicon Valley February 20 The real mail marketing is based on user license, only in advance of a potential customer license, through email to send products and service information to customers. Licensed mail Marketing is the ultimate destination for mail owners. How to have an e-mail address database, and the user actively submitted to you, this is the key to successful mail marketing. Below Focussend Senior Email marketing consultant Rebecca to share with you how to get a licensed email marketing address.


&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; eye-catching submit button


at present many websites have the form to subscribe the function, the setting is not very eye-catching. You can submit it by setting some eye-catching colors.


by setting the eye-catching submit button can effectively alert the customer to submit an email address.


Ii. Streamline the subscription information as you fill out


　　


successful mail marketing is the first step to do a good job of collecting e-mail addresses. The more complete the subscriber is, the better it will be for the message owner to make a scientific breakdown of the Subscriber, and then you will be able to send personalized messages that meet the needs of the Subscriber at different times. However, a large number of mail marketing customers reflect, so that subscribers at the first time to fill in a large number of user information, will be very objectionable to customers. Using appropriate strategies to allow customers to fill different levels of information at different stages, so that both sides build trust and then complete the collection of information. If necessary, you can set the subscription form to just fill out the email address.


third, encourage others to forward your newsletter


encourage others to forward your newsletter to their friends, which will help you gain more subscribers, and you can add a button on your site to encourage their friends to share, or to share through social media. When a friend forwards the newsletter you send, the Focussend platform lets you scientifically count how many people are spreading the message and newsletter very popular content, which will help your next email plan.


Four, put the subscription button in the most prominent position


Most sites will subscribe to the form button on the homepage of the most prominent position, the other pages of the site should be the subscription form button in what position, many sites will choose the button placed in the Site page sidebar.


Five, using two-dimensional code





with the popularity of mobile smart devices, two-dimensional code has become a line of products and offline customer exchange of a link, the Web site registration page to create a two-dimensional code, customers use smart phones, ipads and other mobile devices can easily online registration, complete information collection work, you can also put the goods information, Promotional information produced into two-dimensional code, and then spread through different types of carriers, including business cards, postcards, micro-blog, website, micro-letter. This will not only play a marketing effect can also enhance the website brand image.


Six, send the user needs information

The
Mail Recipient will unsubscribe from your email because the message you sent is not what he wants, and when he defines the message you send as spam, you are not far away from the user to unsubscribe.


as the Mail marketing planning master You should subdivide the customer information, set up the strategy of the subdivision group, according to the experience can build a life cycle value table, according to the customer needs to send mail.


use social media to invite users


email is not the only way to communicate with users, have you ever tried to use social media to invite customers to share. Regular interaction with fans, but also to disseminate some marketing information to them, so as to form a viral transmission, this way should be worth trying.