Eight integrated network promotion methods

In recent years, the Internet has made tremendous development in our country. According to CNNIC statistics, the number of Chinese websites exceeded 1.31 million in 2007, and more and more enterprises are trying their best to start online and establish websites. They hope to advertise through the Internet and promote Product, increase sales.

Consolidation of Internet Marketing Correspondingly, various types of online advertising and online promotion services are also produced continuously. "Banner Advertising", "Button Advertising", "Large Format Advertising", "Search Engine Pay Login", "Search PPC" Etc. ..., all kinds of terms dazzling, for a not so familiar with the network of enterprises, to choose a promotion service for their own, really not easy.

Because of this, in the network promotion, the different options make the enterprise get very different results, some companies spend less, but make double the sales, while others in the big investment, or feel no effect .

Below, we will introduce one by one, analyze and compare a variety of different network promotion products, to help enterprises to be a staff, choose the one most suitable for themselves.

Integrate network promotion steps / methods

One of the ways: email marketing

The so-called e-mail marketing, is the business to buy e-mail address database, their business and product information sent by e-mail. Some customer sites, there is no email address, only a feedback form allows you to fill, you can use the following method to find a valid customer mailbox, such as the customer website www.abcd.com, then you can enter in Baidu "abcd.com mailbox "Search, the results you can see a lot of email addresses.

Method two: text chain advertising

Text chain advertising, is to write a passage, this paragraph will be linked to the site after the enterprise placed in the corresponding portal of the major sections. If users see and click on the internet, they can browse the website of the enterprise. Otherwise, just bought a word. I have done on this ad click-through rate of statistical analysis, the largest portal in China, the first page, known tens of millions of times a day pageview under the premise of bringing clicks about 1000 times, and then the price is indeed very expensive. This approach is suitable for wealthy giant companies, the purpose is not to bring orders through the link, but to ensure that their own brand moments spread.

Method three: search engine result text

The reason why it can not assess the effect is because this business has just launched, the reason why the popular index was rated as two stars, because HC hit a so-called "China Search Alliance" signs. HC is starting to do classified ads. In order to adapt to the development of the network, HC made the previous version of the roadblock business online. Package is the electronic version. The advantage of this approach is that it focuses more on the target customer. For example, if the user is searching for a "chair," he is the "chair" related company in the search engine. Because it is in accordance with the length of time to charge, so the shortcomings of such weapons is that users do not know how much their own website is the number of people concerned about and read, I do not know the order is brought. At the same time as just launched, do not know how to survive. On the pre-stage speculation, the industry generally believe that HC just want to borrow anti-Google to attract the eye, the league itself can not bring effective customer visits.

Method four: network image ads

Network image ads include "banner ads", "button ads", "large-format ads," because almost all of these ads are accompanied by the emergence of the Internet, it is also known as "traditional online advertising" (large-format advertising Is emerging in recent years, but essentially an extension of "button advertisement" is not new.

Advertising on internet pictures is similar to advertising on traditional media, such as newspapers and magazines. It is also easy to understand that when an Internet user browses a web page, an advertisement banner, a button or the like placed thereon will appear and be seen. In recent years, the Internet has made tremendous development in our country. According to CNNIC statistics, the number of Chinese websites exceeded 1.31 million in 2007, and more and more enterprises are trying their best to start online and establish websites. They hope to advertise through the Internet and promote Product, increase sales.

In general, web image ads are expensive and are charged for "impressions" and "quality of display." The more impressions appear, the better the site appears and the more expensive it is. This is almost exactly the same as newspapers and magazines, the first version of the advertising is naturally more expensive than the second edition, large circulation newspaper ads will be more expensive than the circulation of small ads. Sites that offer traditional online advertising often say to their clients: "This page has many people on a daily basis, your ad will appear many times, and the location is clear, which will leave a deep impression on your product. Impression, it will bring a good promotion effect ... ... "This sounds reasonable, in fact?

Due to the blindness of the audience, the audiences (those who see the ads) are too scattered, and in most cases such ads will be "ignored" by the viewers! If you just viewed a web page before seeing this article Can you tell me what is the advertisement on it? I have 99.9% confidence that you can not tell.

Clicks is a very unique concept in the web, where a viewer "clicks" on what he's interested in to learn more, and if an Internet user notices an advertisement and is interested in it, it clicks into Advertisers' websites, such as the advertising corporate website, learn more about related products and services, so recording how much an ad is clicked on and exactly how it counts.

After a large number of data calculations show that the average click-through rate of online photo ads is only 0.3%, that is, every time you display 1000 times, you will be clicked 3 times. Generally, the price of displaying 1000 times of such ads is between 30 and 90 yuan, That is, get a click, companies have to pay 10 to 30 yuan.

Overall, web image ads are for businesses and products that have a large advertising budget and a very broad target audience, such as "cell phones," "computers," "commonly used drugs," "health products," and "cars." And so on, if your business does not belong to this category, it is best to carefully choose this form of online advertising.

Of course, there are similar media and other media ads.

Method Five: Search Engine Results Login

Too many websites and information on the Internet, how can netizens find out what they want to know? The answer is: Use search engine. Search engine is one of the basic services of the Internet and one of the basic ways to promote the website. If it can be collected by more famous search engines, it will be accessed by netizens who query relevant information.

Search engine results login, is to pay a fee, and then be included, Sina, Sohu and so provide such services, which usually include two types of included, one is ordinary type login: "only to ensure that your site is included , Does not guarantee the position and position ", that is, you pay the money, he put your website in his database, but at the same time there are thousands of other sites in the database, when Internet users search , Your website will appear very behind, if Internet users have the patience to look down, they will visit your website. Obviously, this included the promotion effect can not be guaranteed, of course, fees will be cheaper, and now the line price is 300 yuan / year (referring to your 1 year, you need 300 yuan, if you want to put a long time, to pay more some money).

If you want top rankings, then you have to choose "Promotional sign-in." In your promotional sign-in, your site is guaranteed to be on the first page of search results, significantly increasing the chances of being seen and accessed by others. This service is generally 2,500 yuan / year. "Promote log-in" just launched, it is indeed a good online marketing service, spend less, the effect is obvious, but with the passage of time, its effect is getting worse. Why? Because search engines that offer this service are guaranteed to rank your site on the first page of search results, there is no limit on how many sites a page can place. As a result, the more sites participating in the service, the more the first page. In order to solve the ranking problem, these search engines come up with a "rolling line" approach, that is, all the first page of the website, scroll, today you ranked first, tomorrow is the second, the day after tomorrow the third ... keep going Back row, until the row to the last one, and then another day, turn into the first, cycle back and forth.

Search engine results log in is not expensive, is a form of network promotion for SMEs, but because of the service model defects, his effect is not stable, not the best choice.

Sixth Method: Search Engine PPC Ranking

Search Engine PPC is a popular online promotion service in recent years. With the direct goal of "enhancing the sales of the enterprise", the search engine has the characteristics of wide coverage, strong pertinence, flexible operation and high return on investment. Search PPC rankings have the irreplaceable advantages of many other types of services and have gradually become the mainstream product of network promotion.

PPC rankings are similar to search engine fare signings, but in essence they are quite different. Saying they are similar is because they all use the search engine platform to promote, saying that the essence is different because the PPC is not charged according to the length of the rankings, but according to the actual visits brought to the customer's website.

As mentioned earlier, "click" is a unique concept in the web, and if an Internet user notices and is interested in an ad content, he or she clicks into the advertiser's website (for example, an advertising corporate website) to learn more about Products and services, record the number of clicks on an ad, and accurately measure its performance. PPC's charging method, it is recorded the number of valid clicks, and as a basis for charging, therefore, he is a real charge in accordance with the effect of network promotion services.

According to the actual use of the user's point of view, the PPC is truly able to help businesses bring new customers to help companies increase sales of the most effective network marketing services. It is extremely suitable for SME users who want their products to move to a wider market. This low-cost, effective and flexible marketing will be more widely used.

Method seven: Blog Marketing

Blog marketing is not known from the very beginning, and people are familiar with it after the advent of simple, free publishing tools and the rise of information openness. It can be thought of as a regularly updated online publication where web users can post messages, connect with "viewers" from around the world, and talk to each other.

Eight weapons: the Internet hype

Internet hype in general is the use of online media, through the promoter or the backstage, launching network writers on a person or company, or agency comments in two aspects, one is the positive effect on the other hand is a negative effect. Thus causing the concern of netizens to increase popularity, when the popularity of certain time, this person or company or organization will be the network of concern, so that this person or company agencies to red-hot. This is the Internet hype.