Eight mined areas to be avoided in website construction

There are always some mined areas that we have to avoid in the course of website construction, and the power of these minefields, if there are careless webmaster mistakenly entered these minefields, the site construction, promotion, operations are unfavorable, that in the site construction process, what must be avoided mined areas?

Simple classification of words, at least the following ten mined areas must be avoided and far away, or you will be the site of Thunder in the local Coke outside tender.

Minefield one, do not fill the page with pictures, Java programs, Flash, music and so on!

Our network environment is still in the M era, and even many netizens are still in the K-era, so our website construction should fully consider the problem of speed. If the Web page if add too many flash, plug-ins, or hang too many pictures, download speed too slow, in a few minutes, do not know how much of the remaining proportion of users are willing to continue to wait patiently, so the loss of a lot of customers.

The page loads too many plugins or picture videos, in addition to affect the user experience, but also not conducive to the site's page image, now the internet after the development, more tend to clean and tidy, well-organized, leading strong web pages, such a Web page can help users in a very short time to find the information he wants. Baidu, Google and other sites is to comply with the generous simple page principle, and HP HP's website is a very strong marketing-oriented website.

Lei Area II, the content of old, no features, never updated!

The content of a Web site is its soul, a site is different from the characteristics of other sites is content, the more exclusive content more comprehensive, the more competitive site. If the content of a Web site is reverse depth and breadth, and never updated, who would be interested in this site?

Minefield three, follow the bandwagon, no ideas, one day an idea but do not insist!

Now the internet is the most not lack of ideas and ideas, can survive are able to adhere to the original idea of the people. Now some websites see peers other websites this good, that also good, all want to take over use, do not know finally become a sibuxiang. Therefore, a website must adhere to the original idea, do a real practical site, you want the site, can provide what practical functions, has been adhered to until the user acceptance, satisfaction.

Mine area four, no user-centric effective profit model

What is the core condition for a website to be profitable? user! The value of the site is created by the user. Therefore, the profit model of the website will be user-centric, the user's potential needs and resources are dug out, essentially, with a large number of users is the basis of all, leaving the user, the market, business model, promotion, technology, etc., is tantamount to a castle in the ground.

So everything should be people-centered, personal think NetEase's slogan most intriguing: The power of the net gathers people! No matter what kind of web site, to be able to hold people, can gather people. For example, if the forum's users are particularly interested in casual games, you can add a game channel like me, then add a bubble to play the Web game platform union.popwan.com, and then call on users to come to your game channel to play the game. Such benefits have four: First, you can show the strength of your site, users will feel that you are very important to the needs of users, so the user experience will be very good; second, can be strong and effective adhesion to the flow, three can also be from the player's recharge to get a split. Four, can let the user in inside exchanges the experience, the sentiment and so on, the popularity is flourishing, everything has.

Minefield five, stubborn and conservative, the feedback of users ignored!

Does this seem to contradict the previous point? In fact, the site should not innovate and change? The answer is yes, the question is how to change and what will change. Some people tend to overlook the important point that the site's future is determined by the site's visitors, not by the site's creator. So let user satisfaction is the first task of website construction. Be sure to pay attention to the feedback of your visitors, because those who are going to buy your product or service are among these visitors, and only by understanding their feelings can you achieve success.

Lei Qu six, the right time did not do the right thing!

At all stages of the website construction operation, there are things to be done at this stage, and we must not waste time. For example, in the initial site construction, the function of the site, page, content is the most important, and in the website operation stage, the website promotion marketing is the most important, in doing the website marketing, some people will search engine marketing as a magic weapon, even if the search engine search results ranked in the top 10, can overnight fame. Do not deny that search engine rankings will play a big role, but can not exaggerate its role, should be combined with BBS blog, Mail, advertising and other marketing methods to do.

Lei area Seven, no effective communication channels with users!

The success of the website is established in the continuous understanding of users, to meet the user's process, and in order to timely understand the needs of users, you must have effective communication channels with users. Here, there are two kinds of channels are more common, QQ Group and Mail. Communication with users and potential users can make you successful, we will log on to QQ every day, the information inside QQ Group will also choose to view, also we will receive every day people send business emails, join you did not through QQ Group and email group with your users and potential users to keep in touch, You're actually throwing money at paper.

People only buy things from people they know and trust, and showing them that you're capable is the best way to get people to trust you. You can send a site update notification or new product message via QQ Group and Mail. You never have to worry that they will forget you because your name or brand is always at the front. You can even sell ads. But don't forget the most important thing: you have to build people's trust in you and maintain good user relationships.

Mined area Eight, do not use marketing, or overuse of marketing!

Do not know if you have heard a word, marketing is the strongest productivity, a good marketing ability of the company, is not required to sell. Although some exaggeration, but also without reason, you think. If you don't tell anyone, even if your product is the best in the world, you can't sell it.

To succeed in business, you only need to do two things. First, you have to develop a profitable business model. Anything else is immature unless your product or service proves to be valuable and your way of selling can make you profit. Don't waste time on useless things, temptation is very important. When you build a solid business model, you should focus on promotion. If you can earn 10 yuan per sales, you only need to find 100,000 customers can earn 1 million, marketing is the blood of business.

But also cannot excessive marketing, causes the user to resent. Including search engine marketing, mail marketing, blog forum marketing. Search engine marketing, that is, SEO optimization over, will be Baidu, such as direct k off. Maybe you've heard people say that sending spam is a good way to do business online. But this is a great misunderstanding. It is similar to sending a spam message to a news discussion group or BBS to send a topic-independent advertisement. There are so many ways to do online advertising, why do you have to use the counterproductive way? And without talking about moral issues, there is no commercial sense in this kind of behavior.

This digest from a more than a network of marketing networks