Eight ways to screw up marketing

Are you destroying your efforts?

The waste of marketing is very serious. You pay a lot of effort, the goal is to build a reputation, produce positive word-of-mouth effect. But are you destroying your own efforts? You should consider the following common mistakes.

Make yourself a marketing content

Marketing should focus on products and services, right? Marketing should focus on what products and services can do for customers. The former is enterprise-centric, the latter is customer-centric. You want to put yourself in the marketing, put the customer in the center of marketing. In other words, make your client, not your company, the protagonist of the story.

Marketing for yourself

If you imagine your client based on your own or your friends ' preferences and behavior, it can make a mess of things. The end result of a marketing campaign is likely to clash with your target audience, with the customer's true desires, needs, hobbies, and behaviors.

Don't know the customer

Who are your target customers? You have to invest time and money to identify who your customers are. Not only that, but also to understand their manners and behavior. How do they live and work? Where do they go shopping? Who influences their buying behavior? are peers, comment sites or http://www.aliyun.com/zixun/aggregation/1560.html ">facebook friends?" You should have a clear and comprehensive understanding of the person you are trying to approach, the buyer.

Marketing is decided by others

Everyone feels that they know the way to effectively carry out marketing campaigns. You don't have to pay attention to the fanciful ideas that other people might even include your boss. You know who your clients are, how you can find them, and you have a deep understanding of what they think. If you pay attention to those thoughts, that's why you might be having problems.

No customer data

Ideas or intuition are not the basis of your marketing plan, research should be the basis of marketing solutions, but that does not mean that art and creativity do not work. Instead, look at the data as an essential insight into your new opportunities and the basics of a truly inspirational marketing campaign.

Stick to the rut of marketing strategy

A breakthrough marketing is often innovative in an industry, but it does not necessarily have to be original to the world. You have to look at what other people or other organizations are doing, and sometimes look at content that is completely unrelated to the business you are engaged in. You don't have to wait for a case study in your particular industry or vertical field to prove the effectiveness of your marketing strategy. Innovation, on the other hand, is usually the act of taking a place that can be used in another place.

Not good at using the Internet

In our social networking world, advertisers and traditional media are no longer the only source of influence on buying behavior. Today's consumer buying behavior is influenced by the social networks established by peers. Before a customer becomes your potential customer, you need to rethink the way you approach your customers. Do you interact with clients through social networks? Try listening to social media messages, developing search engines, and making content strategies.

Remain silent

If a client asks you questions through social media, will you respond or choose to be silent? Customers want real-time responses or near real-time responses.