Electric business holiday shopping season sales quick details ready to share

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Any marketing campaign and the sales website of the electric dealer can not be accomplished overnight, it may require a long-term gestation process, for 2 months of marketing activities, it will take six months or a year of gestation, for 2012 years of shopping season, September and October is crucial two months, you ready?

1, from now on to hire excellent online sales staff

Preparing for a great shopping season will require team effort. Smart dealers will start hiring very early. Hire motivated, focused and experienced employees. Involved experts can train your team and provide you with much needed online marketing assistance.

2, spot selling is not the sale of products and categories

Use your analytics tools such as Google Analytics, sales reports, inventory, and return data to determine which products and categories are performing well. Once these are identified, you should put your marketing efforts to promote your top selling products, categories and keywords. Instead of just looking for a sales matrix, look for each page to be accessed and the average time to stay on the site, then focus on some direct traffic, such as pay, banners, emails, etc. instead of dumping all traffic to the home page or the non-sales product. Remember, the product's profitability needs to be based on seasonal requirements.

3, put your best-selling products and categories in the main position

You can know from Google Analytics which categories, brands and products need to link from the homepage via banners and navigation.

4. Make a holiday sales calendar

Holiday season is usually a messy sprint chasing sales and maximizing profits. The plan now brings you the best promotions and smart strategies because it's the right time to play in the buyer's instincts. Plan your inventory, marketing campaigns, support and sales in advance according to the holiday date.

5, create a holiday to develop navigation

With a special holiday navigation, your store house that looks more festive, will give visitors additional shopping opportunities, and don't forget to highlight the gifts and offers you can offer in the navigation as well as the banner homepage. Use a different color, vacation pictures or use a low-key animation.

6. Is there a login page gift?

Many tourists do not know what to buy for their loved ones or friends on special days, you should help them choose through the Special landing page, these pages can classify the products of the website according to different ways, narrow the search scope of the customers, and find the goods more accurate.

7. Create vacation graphics in advance

To keep the festive atmosphere, you should have the following graphics specific to each holiday: Logo, homepage banner, Facebook timeline cover picture, Twitter background picture, homepage banner picture, newsletter template, automatic response to modify template. Designing these graphics in advance will give you a better chance to achieve graphic quality.

8. Create special meta tags for festivals

Changing the META tags on the home page of a store on the day before each holiday can help your store get more traffic. This is because your store becomes better oriented towards a particular festive atmosphere. As a result you get a higher threat (click rate) of the ad impression in the organic listing of the search engine. For example, just past the national day and Mid-Autumn Festival, you can add "National Day, Mid-Autumn Festival" key phrases in your home page title or other important categories or products, you can store more organic exposure in the National Day Related keywords.

9, there is a comprehensive shopping cart and checkout optimization research

Most store owners usually stop at a time when they need to spend a lot of effort to increase site traffic, although it is important that it can be more productive if you spend time and energy on optimizing your checkout screen. Shopping cart abandonment is due to several reasons, the average online shopping cart scrap rate recorded 65.95%.

If your cart scrap rate is above 50%, then the author's suggestion is to do a thorough research. Identifying the causes and trying to solve these problems is the most important investment that can be made before the holidays arrive, and the survey is focused on improving conversion rates, reducing vehicle abandonment and identifying technologies to attract those who have abandoned shopping carts (by repositioning and tracking e-mail).

10. Optimize server performance and page load time

With more peak seasons, the load on the server increases. Optimize your store to reduce page load time at the code level and at the server level. This is a useful tool that can help you get your lightning load speed. The page loading speed is also available for Google to allocate into the organic rankings to your site. Make sure your server is also able to meet peak traffic and concurrent users in your store. The last thing you want is to get your developers and hosting companies to reset their settings because of any damage caused by your server's insufficient power.

11. Locate your store in a specific country

If you are in the United States and Sales international, the number of visitors from different countries may become the mainstream of your store, if these people know it will be an international cargo, they need you can still ensure that at the same time to achieve some of the corresponding effects.

To do this, you can enable a user to identify the user's country (through their IP), which can give the user a lot of confidence when he orders things from other countries ' stores, and look at the wireless is their store in the international localization. This will require more consideration and coding of resources and can be localized at the next level.

12. Certification assessment, security and trust badges

Make every effort to earn as many certifications as possible for your business, you can highlight them in this shopping season, and make them more visible in the shopping cart and checkout process to enable visitors to store their transactions in a secure repository, which is true and has many customers.

These are some preparation work, attention to detail, seize the opportunity to get you ultimately want marketing results. When the 2012 shopping season arrives, reap the desired results.

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