Electric Business Marketing: cost-effective and easy to implement 7 simple and efficient cases

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Customers for E-commerce site convenience and ease of use often relish, but the marketing staff know, to the customer throughout the life cycle to achieve this goal, and get the value of the return on investment is really not easy, which requires multi-channel, multi-directional marketing strategy. But there's a part of it. The electric business enterprise has achieved remarkable success through some lightweight innovation and marketing strategy. Webpower China Region from this year marketingsherpa countless E-commerce research cases to select a few of the most enlightening domestic electric business enterprises low-cost, cost-effective and easy to implement the marketing innovation case, let us quickly to enjoy it!

Case 1 Multi-channel marketing: Countdown advertising Promotion Day Order 8%

If you have a great service no one knows, then even if it is not new, it is worth your while to promote publicity. For birthdays, festivals, etc. to provide fruit flowers, chocolate fruit gift Box Surprise Celebration Gift scheme Edible arrangements (Eti PO) of the day distribution service has been in fact for many years, but not every consumer knows this advantage service, including some old customers, So Kaitlin Reiss, the company's vice president of E-commerce, decided to promote the service.

In this respect, its strategy is: 1 extension of the day distribution services. The team chose to use 5 o'clock in the afternoon as the latest time standard for distribution to attract customers who want to take orders after work or on the way. 2 and then through the Internet using countdown, advertising and so on to promote. 3 after, through email reminders and advertising, social media on a variety of ways to highlight, search engines, Web sites on advertising to continuously improve the customer's brand "Day distribution" awareness. Edible arrangements is the use of a few channels in the simple promotion of "day distribution" to increase the day of delivery orders 8%.

Inspiration: Has your company's existing services fully played its potential role? It is doubtful that although these services are used to companies, they are new to some customers, especially new customers.

Case 2 mail marketing: Shopping cart discard mail to achieve more than 65% of the checkout conversion

Marketers know that the shopping cart discards mail work, and many e-commerce companies have found that by discarding mail, customers can be saved successfully. According to the domestic largest mail marketing service provider, mail and SMS, micro-letter, app and other multi-channel marketing services Webpower China research shows that some consumers will use the shopping cart in shopping, first find their favorite products, and then buy. But the customer's other discard type you know what? For example, can an e-mail message know who dumped a product page and returned to the site and purchased it? Envelopes.com provides envelopes, card services, according to the main types of customers discarded, by using the product type Discard, shopping cart discarded and checkout, automatically trigger three types of trigger mail, reduce the checkout 40%, improve the company net settlement conversion rate of 65%.

Inspiration: It is worthwhile to save for the discarded customer. Find out why your ecommerce website doesn't get those sales?

Case 3 Content marketing: Build customer trust, increase the natural flow of the site 154%

Content marketing helps you build trust and contact with your customers, how do e-commerce companies use content to increase traffic and brand awareness to stand out?

As a biodegradable dog garbage bag provider, Poopbags.com created an e-mail marketing strategy based on the creation of friendly content, and its brand-planning email content, emphasizing environmental protection, philanthropy and pet-related issues, increased the brand's influence and reputation.

Retailer wine enthusiast mainly use site reviews, articles, video content to win customer trust, content to help them increase the monthly mail subscribers 50%, increase the natural flow of the site 154%. Erika Strum, director of Internet marketing, said: "We take the time to create useful information content to help customers make purchase decisions or more interesting, even if they are not currently buying, but I think as a good source of information, so people will come back." ”

Inspiration: What else can you offer to consumers in addition to products or services? Use content to create trust and relationships within your consumer market. Webpower China offers 5 novel content marketing tips.

Case 4 Design Optimization: Re-design online form Increase quote 67.68%

With the internet changing and the way customers expect online shopping to change, your site needs to be changed at any time, with Business-to-business business company Folders, which provides custom folders for businesses, to change and redesign its past outdated sites and online quotes that are not easy to use for buyers, Its total quotation increased by 67.68%. "Redesign is not just about making the site look better, but also about making the site functional and convenient," explains CEO Vladimir Gendelman. ”

Inspiration: Your site must conform to the online shopping options of potential customers.

Case 5 Detail Optimization: Increase the trust sign to increase the 14% sales transformation

Not every site test needs to be complex to provide a decent performance. Sometimes, detecting a small element can significantly affect sales, especially if you reduce the anxiety of the site's petitioners. Hyundai Coins and coins sales dealer Moderncoinmart added a trust tag on its website and then conducted a 30-day test that led to a 14% increase in transactions.

Inspiration: What can you learn as an e-commerce marketer? Don't think you have to work hard to get the most out of the limelight, because even small changes can lead to big successes.

Case 6 social Media marketing: small e-commerce sites attract 293,000 Facebook fans

As every marketing person knows, social media provides you with a platform to share and promote products, and it's easy for e-commerce companies to showcase product images and get referrals, reviews, and a lot of free content to share on social platforms. But is the social media you use appropriate? Soy candle maker Diamond candles, by creating an interesting experience of finding the ring in a candle, allows customers to find the ring after the candle burns, and to voluntarily release the ring show photos or videos on Facebook, increasing the conversion rate and over 290, 000 new fans.

Inspiration: Promote marketing through social media and customers themselves. Even with the least effort, your ecommerce site can get the most out of the return. Determine how your product is transformed into a customer's social network, and then make the most of it.

Case 7 Email marketing personalization: getting 750% CTR Growth and higher returns

Wswaychic, a women's clothing retailer, provides a breakdown of customer mail by segmenting its customers based on the number of customer emails opened, purchase history, and transformation time. Sports brand had Li Ning sends targeted product messages via sex, age range and product clicks. Doggyloot sends customized messages for the size of the subscriber's dog. Regardless of their angle of view, the customer group, the click Rate and return on the increase.

Inspiration: Segment the customer and tailor the email marketing Campaign accordingly to the customer. In short, personalized, customized is "cost-effective" mail marketing methods, is very worthy of e-commerce enterprises to try.