Electric Business Marketing: SEO, SEM, UEO, and website optimization is what Dongdong

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

These concepts are very common, but for beginners it may not be possible to understand their differences and connections. Here are some concepts to explain in plain language:

SEO

Search Engine optimization abbreviation, that is, SEO, refers to the search engine natural ranking mechanism based on the site for internal and external adjustment optimization, improve the site in the search Engine keyword natural rankings, to obtain more traffic, To achieve the website sales and brand building goals. Strictly speaking, is the natural ranking of the page, because the search results page to participate in the ranking is a separate page.

Ueo

User experience optimization abbreviation, Chinese meaning is Customer experience optimization, that is, your site for the user's experience to optimize, face the user level of the site content optimization, in line with the principle of service for visitors, improve the site function, operation, visual and other site elements, Thus obtains the visitor's favor, through the UEO to increase the flow conversion rate.

Website optimization

The site for the program, domain name registration inquiries, content, sections, layout and other aspects of the optimization adjustment, so that the site's user experience to achieve the best, but also to search engines more friendly, get a good ranking.

SEM

Search Engine Marketing's abbreviation, Chinese meaning is searching engine marketing. SEM is done is a comprehensive and effective use of search engines to carry out network marketing and promotion, including natural rankings (SEO), pay rankings, paid search ads and so on, marketing activities around the search engine spread.

What is the connection between these concepts?

The concept of SEM is the most extensive, it can include the first three, the previous three are for better SEM. SEO more attention focused on the search engine, so there has been a lot of SEO and the confusion of SEO; UEO more attention to the user, mainly focused on improving the user experience, indirectly or by the way to achieve search marketing, because some sites can get loyal users by other means, not too much attention to search engines; website optimization is a relatively broad concept, covering both SEO and ueo, usually both.

The divergent understanding of these concepts

The above mentioned website or page ranking can expand the thinking, because the current mobile internet rampant era, mobile phone is more accustomed to practical app rather than ordinary Web site, so SEO, UEO, sem and so on the concept of the object should cover the app, mobile phone ranking is also a very worthy of scrutiny of the field. At the same time, mobile Internet search engine is not necessarily the flow of the log bridge, the meaning of search optimization is not necessarily so large, operational aspects are very different.

Concept Outlook

It should be noted that even in the PC Internet, the traditional search field is also changing, a single big pattern has slowly changed, and new search platform is emerging, such as microblogging search. In this situation, SEO, SEM, Ueo, and Web site optimization concepts and techniques will continue to innovate.