Electric Japan: Kyushu Shinkansen-250 km long moved

A new route, which took 38 years to complete, was ready for operation, and if you were to dominate the idea, how would you want to present it? The ad because it was in Japan after the 311 earthquake, because the scruples did not widely broadcast, but uploaded to YouTube, because of "very exciting advertising", "This is the current needs of Japan's advertising," and other comments and widely circulated, the number of clicks reached more than 2 million. Won the Gold Award of the outdoor Department of the Cannes International Advertising Festival and the Silver Award of the media department.

Source: Latitude of Creativity Author: http://www.aliyun.com/zixun/aggregation/19330.html ">eric

Japan's electronic advertising for this super time-consuming only to open the "Kyushu Shinkansen", created to let all Kyushu people, no, all the Japanese are moved by the wave of the 250Km dance! Not only a few days ago to take down the city's outdoor gold and media applications silver, more than 2.5 million times on YouTube has been recorded, if there is a chance to see the film's comments (more Japanese, but read Chinese characters can), it is clear that this film really soothes the hearts of many Japanese, Especially after the 311 Japan East Beijing earthquake.

This is the record of the ads and unfortunately the coincidence: the ads are said to have used more than 10,000 people (it seems to be active spontaneous participation), as well as the shooting day or rain (Japanese advertising film has always been exquisite detail, to the point of the nerves of light requirements, not to mention this rainbow for the logo of Guess is not easy route scheduling, rare such weather conditions, as well as the film on the day in 3/10, and then 3/12 full line operation, the middle of that day happened in the 311 earthquake, so TV ads only in Kanto Broadcast 4 times to shout stop.

To be honest, I've looked at this ad more than 20 times, and even a few times, I was puzzled by the tears of my hero. Only think that there is something very unusual in the image, until today to find the writing materials to know is the Japanese said "trip"! The idea of a good tie between people, and simply, is because of "people" and moved to see that more than 10,000 people from the sincere blessing of Kyushu Shinkansen traffic, so pure, not to get coupons or lottery opportunities, is just a person's love performance, and then multiplied by 10,000 times, moved really amazing! No wonder a traffic ad can soothe 311 of Japanese-inflicted heart wounds.

Enter the era of social media, people and people are more closely linked to create a group of "love" your brand consumers, certainly than to create a advertisers "love" the advertising film more effective! Because this group is not for playing online games, not for printing coupons, also do not care if your advertisement is kuso or wise "lovers", often can summon a larger group of "lovers." How to make a brand fall in love? Sincere, exhausted to let consumers have a good experience, will be the rule of eternal.

The above is a shooting day before the "all Kyushu issued a shooting notice" advertising film, very interesting! Also remind you not to stand on the wrong side, the car is from Kagoshima to Bo, please on the left of the Shinkansen more beautiful dress more waving ....

(Note: Japan's high-speed railway in the 9-magnitude earthquake remains 0 accidents. More related videos See: http://kyushushinkansen.com/tvcm

Credits:

Client:kyushu Railway Company

Agency:dentsu, Tokyo, Japan

Executive Creative Director:yuya Furukawa

Creative Director:atsushi Oogi

Copywriter:takuya Isojima, Hirokazu Ueda

Art Director:urara Mano, Atsushi Oogi

Photography:keisuke Kazui, Masahiro Shoda

Account Supervisor:takafumi Nogami

Advertiser ' s Supervisor:hiroko Kaku, Yosuke Yamamoto

Account Manager:kenichi Mizunoo

Planner:ryo Miura, Atsushi Oogi

Producer:akio Kamachi, Mari Shibata, Koichi Uchida

Other credit:other Credits:keiichi Higuchi/kota Tohata/sayaka Arimoto/mariko Shitara