Email Marketing Basics: The choice of mail marketing platform

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Many marketers believe that the technology is so advanced today, mass mailing marketing has been other forms of rich and diverse marketing activities beyond. In fact, the bulk of e-mail as a marketing "balm", has been the most commonly used in many enterprises one of the marketing methods. But the mail mass does not achieve the ideal effect, just because you did not choose the mail mass platform.

The market has a variety of different brands of mail mass platform, also have their own promotional highlights. For example, U-mail mail mass platform claims to be able to achieve more than 95% delivery rate. What we need to do with these highlights is to find out whether their technical capabilities can support this figure by understanding their products.

Select the bulk mail platform, the most important thing is the "delivery rate" guarantee. Send the volume again large, the user receives very few normally, the effect nature is not ideal. In fact, the effect of mass mailing marketing is controllable, a good mass mailing platform through the perfect service function and operation, can improve the effect of several times more than.

This is one of our choice in the mail mass platform should be considered, or to u-mail mail mass platform (www.magvision.com), for example, the company itself focused on the field of the mailbox for more than 10 years, the nature of the mail send and receive rules to understand thoroughly, Do the mail mass platform also accounted for a lot of congenital advantages. Second, it is to develop a powerful background data statistics, charts and other intuitive way to show how many people failed to send, the reason for failure. In this way, it is clear to know where the problem is, you can use this as a basis for other ways to carry out marketing activities, as far as possible to ensure that the selected customers can see the content introduced. Therefore, it is not surprising to be able to guarantee over 95% of the delivery rate.

The technical factor may be more difficult for the layman to understand, the price factor is actually much more. Even this is the first factor that many companies consider. However, the price is proportional to the size of the effect, expensive or cheap is not the focus of its services and effectiveness is the value of this price, is the key. If we just blindly pursue the lowest price, it is a bit of the cart before the horse.

Mass mailing marketing can be said to be inexpensive, but it also requires effort to achieve the desired results. Whether it is the design of the content of the mail, or the operation of the process of monitoring and temporary improvement of activities, do not pay sincere efforts is difficult to achieve the desired results. Therefore, the choice of mass mailing platform for mail marketing is critical, serious and responsible operation is also essential.