Enterprise Advertiser evaluates 6 aspects of search engine marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine marketing has become an essential part of network marketing, China's corporate advertisers should be based on foreign advanced experience, combined with their own business situation, summed up the formation of a set of their own business search engine marketing effectiveness evaluation system. This article will summarize the different needs of various types of enterprises, writing a strong performance evaluation system, the following is to introduce the Enterprise Advertiser evaluation Search engine marketing 6 aspects:

1, the search engine marketing advertising the main effect of their own, in the case of keyword ads, search engine operators provide management background generally have the number of the ads and click-through two core indicators, advertisers need to pay attention to compare these two indicators of change, especially the change of click Rate, for the lower-click Ads, Optimize the program or stop the launch in time.

2, after the search engine marketing for the audience brand recognition and acceptance of the assessment, now in the search engine has a special brand for large enterprises to display the demand for the full flow of advertising, content-oriented advertising and brand area advertising, and so on, for these brands display ads, Advertisers can evaluate the effect through the way of the audience and offline research.

3, search engine marketing is very important to help enterprises improve the flow of the site, advertisers need to pay attention to their own site arrival rate (reach) of the increase, while the search engine to provide keyword search demand change trend tool, compared with the corporate brand and product name related to keyword search volume changes.

4, for the promotion of the target enterprises, the evaluation of online and offline sales changes and audience purchase will change the key to measure the effectiveness of marketing.

5, because the search engine can buy the competitor's brand and product keywords, so the competitor can play a disincentive, will this should belong to the opponent's website traffic "Rob" to the corporate website, and accordingly assess the flow of the opponent's website.

6, the search engine marketing is very important principle and other marketing ways of reasonable coordination with, forming a consistent whole case marketing effect. However, the overall marketing effectiveness of the evaluation, more from the qualitative point of view to judge.

Through the above 6 evaluation indicators, corporate advertisers can comprehensively assess the effectiveness of search engine marketing, while the various indicators and advertisers in the cost of the cross comparison, you can get a time period of search engine marketing in all aspects of the output, Advertisers understand these assessment data to help optimize the allocation of marketing budgets and human resources to achieve better results. In addition, for different business enterprises, evaluation methods are also different, such as foreign trade-oriented enterprises pay more attention to whether to bring opportunities for negotiation, should be adapted to be applied.

This article to Fuzhou SEO, url: www.seofz.com, reproduced please indicate the source.