Enterprise Breakthrough Network Marketing needs business-to-business accurate advertising

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The vagaries of the market will never be late, any time contains unlimited business opportunities, as long as careful to explore the excavation, you can find many opportunities. Marco Polo's success in the E-commerce market confirms the above sentence, the line in less than a year has been netting thousands of of the paid users. The reporter thinks, this comes from the accurate advertisement that it pushes to find out the core value of the business-to-business, can the biggest effect help the enterprise to open up the electronic commerce market fully, thus make it big shine.

"Advertised" is better than "accurate disclosure."

At present, the marketing mode of enterprise is changing from the extensive to accurate marketing, which is also the sign of the market reaching a certain degree of maturity. In China business-to-business E-commerce Market rapid development, has always wanted to break through network marketing business owners are also impressively found that they need more accurate and effective marketing tools to escape the danger of being submerged by the Internet.

At the end of 2005, Philip, a marketing expert, presented the concept of precise advertising, which has the advantage of accurately targeting its target customers and having a lower cost. Need to emphasize that business-to-business accurate advertising in addition to reduce marketing costs, it is more emphasis on the high return on investment, so that enterprises avoid random, blindly input. In fact, for companies wishing to use Third-party business-to-business platforms to carry out e-business, it is always necessary to have a highly cost-effective way of disseminating information, such as business-to-business precision advertising, "advertised" as "accurate disclosure".

Accurate advertising in multi-directional

Accurate advertising is the key to accurate advertising targets, the goal of the more quasi-advertising can be set excellent delivery, dissemination can be more effective. In the business-to-business industry Marco Polo (makepolo.com) is an active practitioner of precision advertising, Marco Polo uses its own technical advantages to achieve advertising for only those buyers who are in need of a product. and Marco Polo as the largest buyer of the aggregate platform, so that advertising can not only do accurate delivery, but also widely cover a large number of buyers, so that suppliers will not miss any business opportunities.

Marco Polo Business-to-business Precision Advertising In addition to the audience accurate, but also according to the needs of suppliers accurate to the location of the delivery, time, which other business-to-business platform can not do. For example, some companies that have seasonal consumption differences can increase their advertising during their sales season, while the off-season can be reduced or not advertised. This from the time, place, the character omni-directional consideration of the advertising way, can be accurate to the extreme.

Low cost and high return is the key

Low cost and high return is the key to the success of Marco Polo's accurate advertising, and the membership of the annual fee-charging model, Marco Polo business-to-business Accurate advertising implementation is the effect of pay. When the supplier information is accurately pushed to a buyer who is in need of a product, the purchaser will only be interested in the product and then click on the information to browse it, and only then can Marco Polo collect the advertisement service fee. and added to cheat prevention measures, can effectively avoid malicious clicks, suppliers can also customize the daily consumption limit, can be very convenient control costs.

Marco Polo launched the precise advertising, not only in line with the small and medium-sized enterprises want to improve the demand for return on investment, but also consolidate the core value of business-to-business E-commerce-doubling the volume of business Network marketing, to help enterprises fully explore E-commerce market. It is believed that in the near future, the practitioner of business-to-business precision advertising will have a bigger role to take.