Enterprise Network Marketing Research (2) for enterprise Network Marketing Pulse

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On an article I have explained to you my point of view, in the information of today's enterprises if the abandonment of network marketing equals sitting ducks. But many companies spend a lot of money and resources on the Internet, and they start to confuse the network and create questions! What is the reason for these companies to get nothing? We all together for these enterprises pulse, this side I take a Nanjing sports engineering Company's example for everyone to analyze!

This company before I did not give them to do the planning, he tried a lot of methods for their own network marketing, such as the website version changed and changed, Baidu, Google money paid again and again, the industry site has added a lot but the effect is not ideal. They also believe that network marketing is the future trend but can not find the reason, please me for their planning, I step by step for their analysis finally let their network sales ratio reached the total turnover of 40%.

I start with their most basic corporate web site, I found that the site does like a knowledge of the popular station rather than the enterprise sales station. I'm just going to call the company technology. Slightly modified the engineering introduction page of their website, instead of detailing their details, they began by letting them use bold text to illustrate what the company was doing, what advantages (authoritative and price advantages) had been made for those companies ( In the case of photos to note that a small detail is the best thing to take the company logo, increase the trust of the prospective customers. After modifying the project content page, I shouted the technology in each page plus contact our QQ floating box, easy for prospective customers to contact us at any time, so that the entire site and our prospective customers to interact.

And then from his Baidu keyword ads to start, found that he used Baidu money quickly but the effect is not very good consultation telephone number, I was also very puzzled, the point is his keyword why not call a few consulting phone, I have in their website loaded with statistical plug-ins (now this free plug-ins are everywhere such as 51yes, CNZZ, etc.) And then through a few days observation, I found a very funny thing, people search a lot of irrelevant keywords are able to enter his site and Baidu also put these keyword clicks to his set of those keywords click inside, I suddenly think of Baidu has a smart matching function, that is, if you choose this function, If a customer searches for a word that is associated with the keyword you set, your site will appear in his hot zone (that is, Baidu to the right), if the customer clicked also according to your original keyword charge (for example, your keyword is "tennis" you chose smart match, the customer search "Prince of Tennis", Your site will also appear on the right-hand side of Baidu, if the customer clicks, that Baidu also presses "the tennis" the bidding carries on the charge), discovered this question I immediately asked this enterprise to have his Baidu backstage password, then a word to look, found most words he all default intelligent matching this function, I'm going to get rid of it. Got him backstage, I found him. Many keywords price setting unreasonable (such as second 4.47, his first name is set to 6.25) In fact, he wants to be the first set to 4.50 on it, and then change according to the opponent's changes, so that one does not waste the unnecessary expenditure of two nor because your opponent to increase the price of the key words to your own backward.

Talk about the website and Baidu's problem, began to analyze his industry website situation. He has been a member of Alibaba and I love the Internet and other large business-to-business platforms, but it has brought him little effect. I opened these websites to find the supply and demand information of the projects he was dealing with, and found that his information could not be found, only to find a few in the product information. Then I asked the company staff, how do you normally operate these industry websites. These employees are very puzzled, we never operate Ah, this still need to operate AH. I listen to finally understand what's going on, they think to be a member of the business comes naturally, there is no product to send awareness. You said there's no supply or demand. Information is the intention to find business in the above can not find your company Ah, not to talk about how to do business with you.

Talk about the website Ah, bidding ah, platform, etc. in the Enterprise network Marketing will appear in the problem, the most important problem is the attitude of people on the network marketing, he and the actual marketing is the same, is needed to plan people to operate, not to throw money business is coming. Each company in the network marketing problems are different, first of all, I said four aspects of the analysis:

1, your site is not your audience to see what you do, know your advantages.

2, you play outside the advertisement which to you really useful what waste, these you have statistics?

3, you are involved in the platform you often send information to operate it?

4. Do you realize that network marketing and real marketing need people to do it?

If you do everything well but it doesn't work, then you should look at whether your product is suitable for internet marketing!

For enterprise Network Marketing put over the pulse that should be drugged, please look forward to my next article "Enterprise Network Marketing planning and analysis."

November 15 will launch: Enterprise Network Marketing Research (3) enterprise Network Marketing Planning and analysis

November 18 will launch: Enterprise Network Marketing Research (4) The long Tail theory of enterprise Network Marketing

November 21 will be launched: Enterprise Network Marketing Research (5) enterprise Network Marketing Personnel standards development and training

November 24 will launch: Enterprise Network Marketing Research (6) The executive power of enterprise network Marketing

November 27 will be launched: Enterprise Network Marketing Research (7) The continuous revision of enterprise network Marketing

November 30 will be launched: Enterprise Network Marketing Research (8) Enterprise Network Marketing Learning to seize new trends to open up new battlefield using new technology