Enterprise High efficiency microblogging marketing 1234

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Microblogging is now gradually in the Internet entry level to occupy a place, according to statistics, Sina Weibo active users have more than 140 million, Tencent Weibo users have more than 100 million, there is a huge potential for Weibo marketing. So how should enterprises conduct micro-blog marketing? The author will be the way for you in turn.

Find your target group

Any kind of marketing, be sure to find the objects that you will be marketing, each micro-blogging platform provides a rich way to find the specific users you want. Sina Weibo for example, Sina Weibo has micro-group function, micro-group is equivalent to Tencent's Q Group, and better than Tencent Q Group is not required to join can see members of the group. For example, you are pet products company, you can find some pet friends of the micro-group, the user to collect and archive, available for later marketing. Tencent Weibo can be labeled and so on.

In short, find the users you want to market, and then collect the users.

Second, mutual listening activities to attract fans

said that you have collected a lot of your target users, then use your number to listen to these users in turn, in accordance with the probability of listening to each other, there are about 1/5 of users will be back to you, this is the first batch of fans you attract. Waiting for the number of fans to achieve a certain degree of time can be done with their own industry products related activities to promote your account exposure, attract many fans attention, so in the promotion of your products, but also for your later promotional marketing left a huge target user base.

It is worth noting that the mutual listening and activities must be within their own industry, so as to ensure the quality of your fans.

Iii. Real-time industry information

When your Twitter fans reach a certain level, you'll need to keep your microblog maintained, the so-called maintenance is to publish some industry information, to highlight your professional and strength in this industry, but also to broadcast some of their own target users of their own industry some questions and evaluation, while adding some comments, This will keep your microblog account alive.

Of course, you can also occasionally published some more likely to cause the broadcast of the topic and so on, in short, do not let your microblog account to become zombies.

Iv. Interactive real-time search engine

This is a lot of corporate or promotional staff often forget, but according to the author's practice, this method is very important for enterprise marketing. Many people often turn to Twitter when they buy things or choose then you can use the search function in Weibo to search for possible marketing topics, such as "What Water purifier good" and other keywords, it is easy to see the user's microblog, and then broadcast the topic, coupled with their own product introduction, looks like a natural marketing, It's easy to accept.

One small trick is to use a regular user account instead of your own enterprise Weibo account to get better results.

In short, Weibo marketing must adhere to, because Micro Bo marketing no shortcut to go, may be one months two months to see nothing particularly big effect, but if you stick to it, I believe the overlap to three or four months, the effect of micro-BO marketing will be highlighted.