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For enterprises, the importance of micro-blogging is undoubtedly how to do a good job in micro-blogging, through micro-blog marketing to the company to bring the greatest benefits? How to increase the popularity of microblogging, how to find accurate customers, this brief introduction of micro-blog marketing work Skills
1. Micro-Blog content: Micro-blog is the root of entertainment, so even if the use of its marketing, but the final analysis is still indispensable to entertainment, fun, and fans to interact with the content is the Enterprise micro-BO marketing the most basic way! The long-term monotonous advertisement, will cause the fan to be bored directly, reduces the promotion effect! Advice is the microblogging content that corporate consumers like to see, such as the company that sells children's toys, the content of which can include childcare, family, life skills, etc.
2. Microblogging activities: Weibo activities in the award-winning forwarding for the publicity is essential, forwarding volume is high, the scope of promotion is naturally wide, the better the publicity effect!, recommended 1-2 weeks to do 1 activities, content diversification, the activities of the object can be divided into old customers, new customers, different activities object is not the same purpose, So for different purposes different content, choose different methods!
3. Number of fans: There are many ways to get fans, you can use the manual mutual powder or mutual powder tool to obtain! After manual mutual powder, if the other party has no mutual powder, then cancel the next day, there is no way to buy fans, the proposal enterprise Weibo initial fans more than 5000, You can also use the Boyang software release to get focused tasks to increase your target audience
4. Interactive guide: The number of new official Weibo fans few, publishing micro Bo also very few people to interact with, but to establish a micro-Bo brand image is necessary to do, you can try to manually interact with others, in others micro-blog comments can be included: to my micro-blog to see, increase popularity! You can also use Boyang software to set up interactive content, time intervals, Account characteristics to increase the amount of interaction
5. Customer service Management: It is recommended that the official customer service should be timely response to the content of the interaction to ensure that the official micro-blog active! To the fans intimacy
6. Precision marketing-Where are the precise fans of the business
1. Competitors: Weibo fans competition is actually a reference to your success or the source of power, each industry has done a better brand, from their own brand competitors to obtain accurate customer customers.
2. Hot Topics: Related hot Topic participants. We can look at some of the most relevant hot topics, find the right target audience, find some participants, these are our potential customers.
3. Micro-Blog Search keywords: microblogging users are very large, its micro-Bo search can also get a lot of information, input their own search keywords, to find some precision customers.
Conclusion: Through the above methods, you can get some fans, you can manually copy the fans a paste, but will be more time-consuming, but also through the Boyang software set time, users, keyword collection fans for later use!
7. Micro-Bonnet Brand positive information: a good brand in the micro-blog Circle is certainly a lot of discussion, the Sun list, so you can send prizes to get fans to share. For example: In their own micro-blog, comments after the screenshot to get the prize! These Tanweibo can be forwarded to official microblogs to show how well the products are selling. New brands in the early days when no one can share with the red people, or in the Boyang software to use the real effect of mass micro-blog, set to share content!
8. Summary: Need to do a good job microblogging, the best strategy, powerful tools, effective execution is indispensable, the combination of three can improve the efficiency of the enterprise, reduce the operating costs of enterprises, to achieve optimal marketing results, suggest that you can learn more about the outstanding microblogging, competition, micro-bleomycin learn from marketing methods and practice!