Enterprise Network Marketing opportunity and challenge coexist under financial crisis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Enterprise Network Marketing Opportunities and challenges in the financial crisis coexist

The advent of the financial crisis maybe some companies have not realized the real crisis, the impact of the crisis on the world's financial system is unimaginable, and the IMF expects that by the end of the crisis, we can probably estimate that the world will pay more than 14 trillion dollars for the financial crisis. The internet has experienced the end of the era just soon, this financial crisis will bring to the Internet what opportunities and challenges? How to use Network Marketing to survive?

Let's look at a set of data October 20 The National Bureau of Statistics released the third quarter of the overall macroeconomic data, in fact, in the first three quarters, from the trend, the overall economic decline is very clear, alone in the first quarter, the single quarter of GDP growth is 10.6, the second quarter is 10.1, the third quarter fell to 9. If, according to the data released in October, the fourth quarter did not have the State Department 100 billion to stimulate economic growth, the economy could drop to 5%. If there is no next year to 4 trillion, entirely in accordance with the trend of the economy itself, next year may, now pessimistic said, 5% can not reach. This explains how the enterprise to prepare for the winter, especially rely on the Internet enterprises to prepare how to do a good winter! How to do a good job of network marketing in this form is not optimistic, to the enterprise's capital chain to bring certain supplies? The family of furnishings believes that the financial crisis is not exactly equal to the enterprise crisis, And the Internet is not now in a very depressed period, so enterprises should adjust all aspects of strategy, pragmatic from the network marketing to develop a set of enterprises for their own enterprise network Marketing program, can be from the cost control effect tracking, such as the main aspects of the start!

2. The market situation of network marketing under the financial crisis

In the current network marketing market, compared with the past two years, there has been a significant improvement, but there are some deficiencies in the place! The two-year network marketing market can be used to contend with, network marketing also in this so-called WEB2.0 era cover the halo of market value, From the CNNIC 19th China Internet Development Status Statistics report can be seen, from the network access to information on the user group reached 73%, communication accounted for 48.4%, leisure Entertainment accounted for 42.5%, online news accounted for 37.2%, education/learning accounted for 12.3%, Download or upload software accounted for 13.6%, online community accounted for 7.7%, online banking accounted for 5.8%, with the increasing of China's Internet population and the continuous improvement of network technology, Network marketing is highlighting the core value position, especially search engine marketing (SEM) is the development and investment value, Especially for the current financial crisis of the enterprise status quo, search engine marketing can greatly reduce the cost of enterprises, to bring profits. But the network marketing in its development process there are some deficiencies, such as the current network advertising market, in order to Google AdSense, Baidu Theme and Ali mother, such as the core of the advertising market, some advertising quality and advertising effect there is a serious shortage of free marketing (SEO SPAM, etc.) also to the network marketing market has brought great impact. So the furnishings family believes that enterprises in the financial crisis, should be correct treatment of network marketing, With the smallest cost in exchange for the greatest value. Let the value chain along the small capital chain to maintain the development of the entire enterprise!

3. Network Marketing and SEO relationship

Now Search engine optimization (SEO) A lot of people like to talk alone, furnishings family believes that an enterprise not only needs search engine optimization, more need or network marketing. Search engine optimization for different aspects, it really has different strategies to play its role, such as for a business, Search Engine optimization is the most important thing to do with network marketing, this can be integrated into the whole strategy, search engine optimization is the most important product optimization, product is the entire enterprise's industry core, product description, product pictures, product promotion, product performance, product after-sales service are very important, A website from the construction to the online to promote, the whole search engine strategy can be divided into the following steps

(1) Structural design to meet the customer's visual user experience requirements

(2) Code design to meet customer access to the user experience requirements

(3) Product classification to meet the customer's understanding of the company's products requirements

(4) Product description to meet customer requirements for the company's products familiar

(5) The website on-line on-line website should pay attention to the renewal and the maintenance

(6) Post-optimization website brand value, etc.

4. How to build Blog marketing

Enterprise Blog Marketing is a very deep knowledge, blog marketing is not like some people say that the establishment of tens of thousands of blogs can achieve the results of network marketing, the real will produce marketing value, a blog can do the effect of network marketing. So the family of furnishings think that blog marketing is a way, not a means, not technology, At the April 2008 Xiamen SMX Conference, when I talked to an American friend about blog marketing, he said that in large U.S. companies like Microsoft have their own official blog, blog Marketing in the United States is still full of popularity. Furnishings family think that blog marketing by Word-of-mouth, rather than SEO traffic, Its most important value is to talk with the customer, see << furnishings to talk about Network Marketing blog Marketing >>, it in the constant and loyal customer dialogue virtually established a communication relationship, Customers for such blog marketing can feel a strong affinity. But blog marketing also has its own drawbacks, one of the most obvious aspect is the company's negative information and customer negative comments, there is the network spread of the unfriendly impact on the blog, which involves the enterprise's public relations crisis, But this is only a small part of the furnishings family still think the enterprise's blog marketing effect is still full of good!

5. Enterprise needs integrated marketing in winter

Furnishings family in 2005 heard the word integrated marketing, in 2006 began to integrate marketing has in-depth understanding and research, although at present China is still in the initial stage of development of market economy, But the globalization trend of market economy also makes a group of highly market-aware entrepreneurs and a large number of professional marketing personnel actively learn and use the integrated marketing communication theory, especially in the financial crisis of enterprises, integrated marketing can be integrated into all aspects of resources, so that enterprises through the financial crisis in the winter! Through my years of research and experience, I personally believe that integrated marketing can be integrated from the following resources!

(1) Collecting market information

Marketing tells us that we need to develop the market, we must first analyze the market, collect market information, including the market status of the enterprise, the depth and breadth of the product, the company's competitors in all aspects of information

(2) Assessment of industry development

The development of each industry has its unique on the one hand, each enterprise should be in the integrated marketing deep understanding of the impact of the development of the industry, only the development of the industry has made in-depth investigation and evaluation of work, in order to allow the integration of marketing work to carry out better!

(3) Develop integrated marketing strategy

A. Development of an overall communications strategy (dissemination of the dissemination of cost-effectiveness tracking, etc.)

B. Promoting brand strategy for marketing

C. Product Design sales Channel Promotion method

D. Website Construction optimization Maintenance Promotion

(4) Integration of resources

All along, the traditional marketing and network marketing has been a combination of people are concerned about the topic, how to better combine, which requires integrated marketing!

6. Family furnishings suggest the following points

A. A broad publicity of the new corporate culture is the core of an enterprise development, good corporate culture can bring profound impact on marketing!

B. Training marketers here, marketing people include offline marketing and online marketing

C. Carry out integrated marketing communication can consider the use of Word-of-mouth marketing (blog products themselves value after-sales service)

D.seo marketing is just mentioned search engine optimization marketing

E. Brand Marketing (target development marketing program)

F. Public relations crisis (Network PR enterprise PR)

G. Soft marketing (see:<< furnishings to talk about soft marketing >>)

H. Hard advertising (CPM, CPA, banner ads, keyword ads, classified ads, sponsorship ads, email ads)

7. How to survive the financial crisis by Network Marketing

Network Marketing is a knowledge, not pure technology, an enterprise want to benefit from the network marketing, it must start from the reality, the good of each link, network marketing and traditional marketing organically combined to achieve good results!

Welcome friends to visit Chen Zhixin Network Marketing Station to communicate with each other www.chenzhixin.cn