Enterprise Network Marketing Second step: target audience analysis and lock-in

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The micro-essence of network marketing is to realize the audience's attention, interest, desire and action through exposure, interaction, experience and influence mode. To find and find the right marketing object is the basic condition of network marketing. In the Enterprise network Marketing demand Analysis stage, part is aimed at the enterprise's customer and the potential customer analysis, this part is also analyzes and locks the network marketing target audience's foundation.

The process of analyzing and locking the target audience is generally carried out along two dimensions:

First, from shallow to deep dimensions

The first is to analyze some superficial, superficial audience attributes, such as: Age range, region, gender, class, occupation, etc.

To the deep-seated attributes of excessive, such as: hobbies, behavioral preferences, consumption decisions, value propositions.

Second, there are monomer to the circle

Once the analysis of each audience attribute is complete, it is aggregated. Analysis of the target audience in real life and online life aggregation points, such as some audiences like to patronize restaurants, some audiences often browse a forum or SNS site.

In layman's parlance, analyzing and locking target audiences is to find the network platform that the target audiences often haunt and aggregate, to find their inner language and conformity, to infiltrate them and exert influence.

Target audience analysis and locking, for the network advertising strategy, event planning theme, marketing method Choice has a very important role, like the position of the bull's eye, determines the strength of the bow, the direction of the arrow.

At present, the traditional advertising and marketing methods began to slowly malfunction and hesitate, interactive marketing, Word-of-mouth marketing more and more popular, the effect is remarkable. The fundamental of this transformation is based on in-depth analysis of the target audience and continuous attention. Target audience analysis and locking in the role of network marketing, it is self-evident.

Author: Wilson Beijing Network Technology Co., Ltd. (http://www.rulin.net) senior marketing Consultant

MSN ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (starting A5 Welcome reprint, do not revise, unto impose)