Enterprise Network Marketing should stand on the basis of enterprise marketing

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Enterprise's network Marketing is a part of enterprise marketing, then the enterprise in the process of planning network marketing, must stand on the basis of enterprise marketing to make the most consistent with the Enterprise network marketing. Enterprise's network Marketing with a simple word is the use of Internet products and services to promote the product and service; Enterprise Marketing is the marketing of enterprises, for products in the market how to sell some of the planning, simple means that the enterprise in the market for product sales activities, The ultimate aim is to convert products into monetary values.

Therefore, the enterprise's network marketing is to stand in the promotion of enterprise marketing links, if the combination of E-commerce, is the reality of enterprise marketing version in the Internet, only the form of the actual embodiment of the network; I understand this in a more tacky way.

Do business Network Marketing first of all to understand their products and services, and the relevant departments of the network to provide services related to the work flow adjustment, sales, customer service, after-sale and so on are perfect, so as to be in the next network sales purposes to fully prepare. The specific content includes the sales department, customer service, after the sale of the network platform to build good, simple can have online customer service systems, and more ideal is a whole network sales platform, this sales platform and customer service system is not a concept, this platform can be a similar OA system platform, customer landing interface, The internal landing of their own enterprises, as well as agents and even suppliers of the landing interface, the electronic OA system to open the main purpose of online processing company workflow, improve efficiency. To facilitate customer service and collect customer feedback, through this method to bind customers tightly in the company's marketing plan.

This sales platform uses the business-to-business structure, links with the website together, the website mainly realizes the network marketing the value, the sale platform realizes collects the customer information and two times Sale's goal. The two closely combined to achieve the purpose of E-commerce. Then this platform to include what function, this has to be based on the specific needs of enterprise marketing to develop, in this I do not illustrate the example, because today is mainly to discuss the enterprise network marketing according to Enterprise marketing how to do.

In the process of enterprise marketing, attention is to understand the strengths of their products, weaknesses, opportunities and challenges in the market, and this four aspects even include the investigation of competitors, we can do a simple swto situation analysis, often can come up with some specific solutions can be implemented. By the time, the network marketing also must tightly cooperate, the product propaganda do in place, achieves extremely, realizes the method is diverse, as long as has this manpower and the Fund, may use the Internet the network product to promote it. Then generally more people will use SEO, enterprises tend to use Baidu promotion (domestic market) More, now Weibo, blog and so on Network marketing.

The most worthwhile research in enterprise marketing is customer demand, because the birth of the product is based on customer demand specific forms of performance, is validated from the market results, so the demand is always placed in the first place, product development and upgrade need to be guided by the needs of the update, in order to be in the market to get the long board of Enterprise marketing, So in order to gain advantage in the market competition, at the same time, the product in the market validation of the effective feedback information can be once again for product demand analysis to make effective data analysis, such a circular mechanism is also in the network marketing has to pay attention to and promote the process has to cooperate.

The short board problem that often appears in the market competition in the enterprise marketing is also my key point to discuss, solve the problem of short board is not a fundamental problem, the solution of the short plate is to increase the advantage of your long board, but the short plate is never possible to solve the drop, so in the market competition, enterprise marketing needs to play out the long board, And in the ever-changing environment of market demand, how you use your long board to dominate the market trend will be the most needed research value for enterprise marketing.

After the analysis of enterprise marketing, in fact, in order to promote the network marketing in the process of more directional, in the network to play an advantage in the promotion, to bypass the weaknesses, focus on product advantages, to guide customer demand, the demand-oriented to the actual embodiment of the product.

In short, I personally think that the enterprise's network marketing is inseparable from enterprise marketing guidance and broad policy strategy, so I think should be put forward enterprise network marketing needs to stand on the basis of enterprise marketing this view. Finally, because I did not write well, it seems not clear, but because of my literary talent is not good, not enough to write in-depth, ink limited, can not fully express the mood, so I hope that the article to obtain the relevant research master to give me some advice and guidance.