Enterprise Sina Weibo marketing, see also the newly-added

Source: Internet
Author: User
Keywords Sina Weibo marketing

The rapid development of network marketing, so many enterprises are digging a variety of http://www.aliyun.com/zixun/aggregation/36285.html "> marketing channels, from micro-bo, micro-letter to QQ, there seems to be exchanges where there is marketing, In order to respond to the marketing needs of enterprises, the social platform is also active research and development of new functions, for marketing a better "paving the way." On the afternoon of November 12, Sina Weibo launched a new service system-"micro-service". Today, small head bidding software small series and everyone to understand, Sina's this "micro-service" in the end there is no mystery.

Sina "micro-service" service is the object of micro-Bo Ecological third-party Partners, integrated marketing and service system, including messaging, page application framework. The enterprise development of marketing services, tool management applications, more suitable for the majority of enterprise marketing company's psychology.

1. Create marketing + Service New ecology

When hundreds of millions of of Sina Weibo PO Master in micro-blog active and interactive, brand and personal image has been a great exposure and promotion, receiving a good marketing effect. But there are flaws in subtle ways. This "micro-service", will further deepen the microblogging platform's service capabilities, the formation of a real "marketing + services" portfolio, so that the third party in the active participation at the same time, to help enterprises better marketing and services, and maximize the marketing effect and brand image shaping.

For example, before, the enterprise in and customer interaction, whether it is @ or letters, all need to answer, a lot of repetitive problems, causing a lot of trouble, but "micro-service" after the launch, can be based on the preset strategy, automatic recovery, improve business online service capabilities.

In fact, the business data API, has the data analysis, the public opinion monitoring, obtains the total quantity vermicelli three main characteristics, may effectively will the diachronic data, the real-time data, the monitoring fan change tendency, the active fan analysis and so on many functions, lets the enterprise better launch the marketing, lets the real user data become the marketing decision-making data.

2. Microblogging services across mobile and PC terminals

Sina Weibo's rapid development is because of its own four major advantages, which is the success of Sina Weibo is an important factor.

First, microblogging services, whether in the mobile or PC-side, can be very good to meet customer demand, so that customers unlimited social.

Second, with the development of the products can be more abundant access, but also to provide customers with richer, differentiated multi-functional services.

Third, the service object of comprehensiveness, unrestricted, as long as the Internet, whether you are a business or an individual, whether you are media or institutions, can have their own Sina Weibo.

Small head bidding price adjustment software that: Sina Weibo a variety of marketing functions, not only for the enterprise can be better accurate customers, for users, you can better understand their concerns of enterprises or institutions, while faster and better to enjoy the relevant services of enterprises, their own needs to make more accurate judgments.

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