Enterprise Station core competitiveness where to successfully marketing from the bosom friend start

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Almost all enterprise station stationmaster, seoer all sigh, original content is difficult to do, outside chain promotion is difficult to do, but why is it difficult to do? No one further delve, we busy hair outside the chain, busy promotion, busy false original, there is no time to think.

Enterprise Station original content difficult to do

But to speed and not reach, busy to the end, in fact, we do not really understand what we have, what we want to sell? Just know that the search engine, such marketing is difficult to achieve our marketing goals.

For example, a lot of Taobao guest site is completely satisfied with the business to provide a uniform product information; For example, many hospital sites know copy Baidu Encyclopedia, false original other sites-even their own more vivid, classic cases are not, because we just do SEO on the line, there is no time to understand, do not want to understand. What's more, even the name of the hospital and treatment methods are copied.

In fact, all the original content and the chain promotion strategy are hidden in "our site to provide users with the service", in the "SEO art", when it comes to "choose the right Link building strategy", the author in the form of a small title to emphasize "review of their own site assets" importance.

All we have in marketing is our assets (capital), and we know how we should make better use of these assets (capital) in order to achieve the goal of marketing and website promotion that we want to achieve. And then realize the content marketing purpose that directly leads to higher conversion rate.

Unfortunately, more and more of us are more focused on what we don't have--no "the next sister in the sky, hit me" Good luck, no big star attention to join, no CCTV's mass advertising support, not even a high weight of the site, not too many high weight outside the chain of resources.

We are the roots, therefore, we should not blindly "follow the crowd", "herd", to take the "Earth people know" the conventional method of promotion-in fact, even the adoption of conventional methods, but also to meet their own reality, but also different from the creative thinking to do to truly achieve our promotional purposes.

Give me a fulcrum, I can pry up the Earth (network picture)

Archimedes said: "Give me a fulcrum, I can pry up the Earth", then this fulcrum is our website marketing object of all the resources available-we need to use their own wisdom, passion, time to show it. A breakthrough may lead to big changes in the overall situation.

Recently, "Add more Treasure" and "Wang Lao Ji" for "domestic herbal tea market share" played, but 1995 Gado launched "Herbal Tea", the whole Chinese beverage market is Pepsi-Cola and the world, a variety of domestic "xx cola", but add a lot of treasure company with a "Drink King Old Kat not lit" the original selling point, supplemented by appropriate publicity and promotional measures a Lu Ling red, and finally bred dozens of enterprises competing for the tea drink big market, let people sigh.

All valuable original content, promotional practices are hidden in our propaganda for your business services, products, the key is that we have to go into the heart, with our wisdom, focus to find it, and then according to the enterprise marketing goals, with appropriate marketing methods to fully enlarge it.

The famous marketing master Claude Hopkins for Xerox Beer marketing planning, in the field of beer production process, Claude Hopkins found the Xerox beer production process is the best publicity highlights-because all these are engaged in beer production must have the conditions, so the whole industry ignored, No one thought of such a production process in the most straightforward way to tell consumers. In this regard, Claude Hopkins identified "the entire production flow of Xerox beer to tell consumers" propaganda strategy, and ultimately this simple marketing plan swept.

All marketing (including SEO) should be established in "' real ' is an objective existence of all things, ' is ' is the internal relationship between the objective things, that is, the law, ' ask ' is that we go to study" on the basis of "seeking truth from facts". Only in this way, we can really find their own unique marketing selling point, to form a unique original content, and through appropriate promotional measures to achieve our promotional objectives, and then truly "as long as the positioning of accurate, any competition in the industry, will have our own position."

Don't let your mind be conditioned by some way--even if it succeeds, very popular, but to go deep into the enterprise operations, in-depth to their own involved in the industry, and constantly find publicity and marketing bright spots, creative use of various marketing methods, such marketing can really succeed.

Many people doubt the future of SEO, question seoer future? If we prison ourselves, do not deeply understand their products, blindly confine themselves to the "hair outside the chain", "false original", "keyword ranking", "search engine included" and other professional knowledge framework, indeed the future is worrying-because the effective way , theory, must also be "Marxism and the Chinese revolutionary practice combined" will really play its utility, also can really show our own professionalism.

In answer to the Netizen "in addition to always say original content, an enterprise website core competitiveness in where", Zac said: "To tell the truth, I have not seen by original content to stand out of the enterprise website." The core competitiveness of the enterprise station comes from the core competitiveness of the enterprise, but it cannot come from the SEO, it has to excavate the enterprise product itself ... The product itself has something to commend, original content, the nature of the external link.

"Not lit" not only achieved Gado, but also bred a large market for cold dishes

The core competitiveness of an enterprise to be found by heart, such as "King Old Kat Herbal Tea" "Drink not lit", if we really deep into the product, in others did not notice the phenomenon found to such a core competitiveness, then we will certainly succeed.

This year before the Spring Festival, Yunnan Jade site asked me to help them do micro-blog Promotion program, I spent more than half a month to understand the whole emerald industry, on each website, to collect jade students to consult, the results from the website of the company when found that this enterprise is one of the few Yunnan industry cover "gambling stone, wool cutting, jade design processing" Industry chain of one of the enterprises, in this regard, I proposed to users can see the "Picture video mode", continued to vividly display from the "bet stone, wool cutting, jade design and processing" the entire production process of "Jade jewelry of Past life" promotion program.

I know that all of us now dream of getting rich and thinking about success--just like not going to college Claude Hopkins. This is not wrong, there is a dream of life is beautiful.

It is with this dream, through their unremitting efforts, focus on investment, ultimately Claude Hopkins successful-in the 60 's, he received 185,000 dollars of high annual salary (equivalent to 2 million dollars today).

I always believe that the success of Claude Hopkins can be replicated, but the problem is, we really learn to Claude Hopkins "everything from the reality, all from the user needs to set out" the essence of marketing it? We like Claude Hopkins that year, the heart into the professional work?

Ancient Cloud: "Envy, better to retreat and networking." To believe that all of our efforts today will not be worthless (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please indicate the source of the article in the form of links and this statement http://www.gouyn12.com/wzyy/362.html).