Enterprise Station How to do network marketing grassroots webmaster SEO optimization History of Tears

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I still very clearly remember that I was October 5, 2011 entry, the current company to apply for the position is the site editor. But only to enter the company, I found that the so-called site, is a collection of only a few, the chain basically did not, the keyword positioning of a station without logic, that time I edit this site just as a dispensable position, the boss means very simple, we have a website, you casually take photos to write articles on it. By the way, my previous work experience, I have done in the television station for a year of internship reporter, photography, video, article editing have some experience, and then went to a game company in Guangzhou to do game planning. Thanks to these two valuable experience, this is my real contact with SEO, I found that in these two jobs to learn a lot of work skills and work habits is how important, this I will talk about later.

One, the ignorant into the SEO circle.

Our company is to do beauty salon merchants to join, I vaguely remember our site at that time the keyword is to help us to do the website of the network company name, such as the key words in addition to help do the website of the company advertising. How can I get traffic from search engines? So I worked for a few days, familiar with the background of the site operation, the site's title and keywords have changed, replaced by the "Changsha Beauty salon to join" and "small beauty salon to join", for these two key words of thinking is our company in Changsha, If the market around Changsha can not open, how to join the franchise to open the national market? So "Changsha beauty salon to join" This core keyword is what I have to do, for "small beauty salon to join" is considered at that time our brand awareness is not very high, all aspects of the conditions do not have the ability to talk about large orders, located in "Small beauty salon to join" more conducive to the deal.

At that time we do SEO has some predecessors, but basically not much, so these two keywords did not have a few days on the home page, gradually also brought to our site a sporadic amount of visits, more importantly, I remember our website is the first customer is Changsha around the city of Yueyang, And is a 88,000 of the list, at that time is a very big customer, but at that time I still ignorant, still do not understand. It's just weird. After signing the bill, our boss also personally called me, chatted for about more than 10 minutes, this for a new company, inconspicuous small staff, or more flattered. This 88,000 single deal, our boss is aware of the importance of Internet marketing, so our network Promotion Department was formally established. I because of my own mistake into the network department of the Director, and I called the Network Department of a member is the company's front and secretary, a personal and several posts, one is our company's financial, also part-time with me to do the network department of Things. That's not a digression, just want to express a then the department is how simple and not sound, if an enterprise really want to do network marketing, team building is very important, I will talk to you about how to build network marketing team and how to do performance appraisal.

The official establishment of the network Promotion department, and I this director seems to have the drive, but at that time gave me the feeling that the puppy gnawing hedgehog-nowhere to go. Every day will also update one or two articles, but newer articles are mostly irrelevant, now return to see me in the 11-year update of the article, really miserable ah.

Second, explore the growth, using a variety of ways to learn SEO knowledge.

Really start to touch the threshold of SEO is a friend and others to change the chain, others looked at my station after said, your station is too bad, keyword density is too low. "Keyword density" what is the keyword density? So i Baidu a bit, began to really understand the keyword density of this thing on the impact of the rankings, and then slowly began to learn a variety of SEO knowledge, from the most basic space, domain names, keyword selection, outside the chain of construction, etc., all aspects, Some things are used in various ways to learn, some of their own in the actual operation of the accumulation of slowly summed up. Next, I will focus on the analysis with you how to learn.

1. Learn from your competitors.

Competition is actually your best teacher, remember at that time or the boss criticized me a word let me suddenly wake up, he said: "You look at a certain brand, someone else casually search which keyword, Baidu has ranked, and you?" I don't know what your promotion department is doing every day? At that time is said inadvertently, listen to intentionally, so I went to their website, search a large number of industry-related keywords, I see how they write articles, how to send outside the chain. Then I imitate to do, how they write articles, I will how to write articles, of course, here is not directly copied, the basic original and pseudo original or to have. Write the article nature is my strength, I an original article, about 1500 words about 20 minutes to fix, of course, occasionally there are typos or can be understood, the basic line of thought are correct on it, typos and other changes can be. And then learn their way out of the chain of construction, see what they go to which platform weight high, send the information ranked good, and then I also go to hair, I was not a very mature chain of skills, although the efficiency of the competition is not high, but the basic more or less also made some, the effect is slowly.

2, about some SEO training institutions

Personal feeling SEO training institutions have some exaggerated, their actual operating ability I really doubt. But personally feel that in the beginning of the network to let the boss to listen to or can, let the boss pay attention to the Network marketing department, and began to realize that network marketing is now very important, this point I thank some SEO training institutions. For example, those organizations often say "miss the Internet, what you miss is not an opportunity, but an era!" It is very good to start to let our boss pay attention to and regard the network Promotion Department as a core department, also willing to invest some energy and fund in the network Promotion department.

For some SEO agency training courses I have only to listen to their referral class, that is, "how many of us to improve the site ranking method, you want to know, quickly to register!" I certainly will not sign up, the expensive expense, the course of several days to be able to easily tens of thousands of times I think I was not able to afford, and the company that time will not realize high to the money let me to learn, after all that time I entered the company not long. Later, our company sent a supervisor below me to listen to their practice courses, back to his feeling is not my usual method of teaching practical, they speak of methods we usually have used. Small proud of a moment, it seems that I am not trained the direction of the people to go.

3, to the Internet to learn SEO knowledge

SEO as long as you love, as long as you enter the threshold, behind how high attainments are entirely dependent on their own understanding, relying on their own experience in the ongoing practice, but still need to observe the Internet, compare we are relying on the internet to eat, if not as he learned to learn? For example, "Baidu Search engine Optimization Guide" I think is a very basic also the most advanced SEO textbooks, you can say that he is the most basic SEO tutorials, can be said to be the most inscrutable SEO tutorials, the more profound understanding of SEO, from this tutorial can see the more things. Then there are some SEO predecessors of the blog, and some SEO forum sites, such as Zac, Shao Jun, webmaster Home, and so on, these are the important ways for me to obtain knowledge, of course, there are the essence, there are dross, how to distinguish to see the owners of their own understanding and resolution. After all, dry goods are still some reservations, can see a little fur, the rest, can learn how much or to see how many webmaster to their own understanding.

4, more and peer exchange

To do our business, we must work hard is not good, and some peer communication is very important, sometimes their own thinking blocked, into a dead end, this time to chat with peers, can quickly find their own problems. Of course, after my two years of training, give me the deepest experience or do not have a shortcut SEO, or only diligent update, and strive to build high-quality chain, improve user experience, insist there will always be the first.

Third, I have gone through some detours on the road of SEO

June 22, 2012 is definitely a lot of webmaster nightmare, Baidu Big update, many sites have been k, plucked hair, site ranking with webmaster Tools A check all are 100 outside, at that time a lot of Webmaster's heart and my heart at that time, is a tile cool tile. My station has not been able to escape this K-station tide attack, Baidu can be said to update a few times, on the volatility of several times, sometimes is the Baidu pull hair, home rankings also have, and sometimes ranked back, sometimes Baidu snapshots, included are very normal, but is not to rank. In fact, I think there is a reason for the different situations, which my small heart is also suffering, I almost questioned whether I was suitable for this industry, almost to the brink of collapse. But fortunately I survived, through the most tortuous SEO road. I am very grateful to a teacher said to me, do our business, the experience of failure is also very valuable, not experienced K station webmaster are unable to grow. Tell me exactly what I did. Also hope that the webmaster played a warning and reference role.

Stupid one, the use of mass software mass advertising. Consequences of Web site being plucked

At that time I stepped into the SEO circle is not very long, a so-called network marketing company to our company to sell, said let our keywords covered Baidu, free occupy all of Baidu's snapshot ads. That software is really strong enough, almost Lang broad all the classification, business-to-business platform, is a key mass, edit an article, and then the machine automatically to you posted to these sites, then the effect can be, is to send some information in Baidu has a ranking, and the chain rose a good thousands of. At that time was still quite excited, but not long, about one months or so, the next day to work with webmaster Tools A check, the site has become 1, only the homepage has included, the page included almost all of the k off. Then I went online to find out that the original is the group issued a problem. Specific is which mass software I do not say, lest there is suspicion of advertising.

Workaround:

1, decisive stop the mass behavior. The pages that can be deleted are removed as much as possible.

2, adhere to continuous updates, to ensure high-quality original articles, keep updated frequency and number of updates. It is best to update the fixed point quantitatively.

3, manual removal of these spam pages, although the workload is very large, but do not delete the harm is greater. Then is to build some high-quality outside the chain.

Stupid two: The article and the website theme is irrelevant, or the column topic and article content is irrelevant. The consequences are included not ranked.

We are the beauty salon to join the station, remember that time I often send some what "Shaolin Temple Abbot How ..." "The police car clear the clear ..." These so-called current affairs hot spots, or the beauty salon management type of article to "Beauty Salon decoration" column, the successful case type of article to "Beauty Salon products" column and so on. That's a real irrelevant.

At that time the consequences are normal Baidu included, but did not give any rankings,

Workaround:

1, the timely deletion of some and the theme of the site irrelevant articles, although some of the reduction included, but this is temporary, the long-term development of the site is good. We can not be more diligent, more update some of the relevant articles, the reduction of the amount of compensation back.

2, the adjustment column construction, the standard sends the article the column. Some articles have been included in the case without changing the URL path to adjust to the corresponding columns, if you need to change the URL path, it is best to delete the post again. These jobs look very complicated, but they are important to the growth of the website. is a great change for the user experience. This is also friendly to search engines.

Stupid three: Crazy do Baidu know. The consequences of brand words into Baidu know Baidu blacklist.

This is the one thing that I still feel bitterly, we all know that Baidu is very good word-of-mouth and brand propaganda channel. At that time do Baidu know the effect is very good, ranking is also easy to come up. I tasted the sweetness, just crazy to do, at that time I hand Baidu know more than 10 accounts are a lot. For a while Baidu know everywhere is covered with our brand information. But not only after, in the last July or August, Baidu know that there are all the words with the brand to know all disappeared, is your baby has not been found, and naturally did not rank, more importantly, we do any later on the brand Baidu know, are directly deleted. Baidu this meaning I understand, our word into the blacklist. At that time Baidu know the ranking disappeared, our website traffic also slightly reduced, fortunately, our website rankings have not been affected, is also a fortunate in the unfortunate bar.

Solution: This solution is really not

Lesson: Do anything, too much, such as do Baidu know, do can, control quantity and improve quality, do a batch of high-quality, carefully planned Baidu know can. Don't challenge Baidu's authority. Of course, analogy, we are doing Baidu experience, Baidu Bar, Baidu Library, Baidu Space and other such products are also a truth, do not covet short-term interests and appear from the stupid behavior of the posterior.

Iv. the SEO team construction and performance appraisal of the enterprise station

Many people, especially some corporate bosses, are concerned about team building and performance appraisal. I think spadger, but must be spite. An effective but well configured team is important. The specific configuration is as follows:

1, network operations director. Of course, if you think the name is too big you can also call the Network Department Manager, network department head, in short, to have a responsible person, this is the most basic. He is mainly responsible for the management of the general direction of the site, team members work assessment and team skills training.

2. One programmer. Programmers know at least one of the languages of ASP, PHP, and so on. And he also has to understand the fundamentals of SEO. For example, URL optimization, code optimization, and so on, these very so-called, very meticulous things we can not outsource everything, looking for network companies, so not only others annoying, but also their work efficiency is very low, and many times their own ideas are difficult to implement. We are now programmers who know only PHP, in my hands after doing things I forced to even the APS what other procedures will be.

3, the website edits. The website editor must write well, I thought has the reporter, does the game copy planning profession experience, therefore writes the article to me not to be difficult. But the website edits, moreover the high efficiency, the Level good website editor is also very important. After all, Baidu to original articles, high-quality original content like is well-known things.

4, art. Art is the realization of network marketing, one of the important posts, a carefully processed and hastily in Baidu to find pictures of the click Rate affirmation is not the same.

5. Customer service. Due diligence customer service, why should emphasize due diligence two words? Because we do not know when customers can enter our site, so customer service can always stay in front of the computer, seize every potential customer, to avoid any of my valuable customer churn is also very important.

About performance appraisal I generally think there are two modes, one is according to workload assessment, one is according to the work effect assessment. These two models are in different periods in the team different from the assessment method, in the team growth stage, I think that according to workload assessment can be able to enable staff on time according to the quality of the completion of work tasks. But after the team matures, we can get the network traffic, inquiry volume, effective customer list, conversion rate, turnover rate, such as these very specific indicators.

Say at the last words:

I think do online marketing do not have any shortcuts to do SEO, or just that sentence, only repeat the persistence of a day to insist on, can have the day. Failed to sum up lessons, success also don't be complacent. Because Baidu's rules tell the truth who also do not know, even if some industry bosses they dare not say they can know the rules of the search engine how to change, we only continue to accumulate experience, master the fundamentals of SEO, do a good job content and user experience. Of course, these are things that are easy to say but difficult to do. In addition to SEO Network marketing has great enthusiasm, I really can not find any one I insist on the reason.

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