Enterprise survival must be through Network marketing

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Baidu Robin Li once said, "There will be no internet companies in the future, because all companies or organizations will have their own site, the site is only a part of the company ..." Here, we do not comment on his right or not, but it is not difficult for us to understand the future of enterprise networking process will be more and more fast, The new concept of networked marketing naturally needs to be put on the important agenda of the company.

With its unique cost advantage and long tail theory model, the Internet provides the most effective platform for enterprises to carry out networked marketing. The rapid development of the Internet, more promote the enterprise network marketing to improve and carry out. But now, the network marketing theory and experience is quite missing, high-quality Network marketing talent is also seriously insufficient, to carry out the work of enterprises to bring certain obstacles. We are at the same starting point, who carry out good network marketing, who will be able to win the future of the Enterprise Magic weapon. With the current ' Wang Lao Ji ' Corporate donation door for example, effective and timely network marketing to improve the reputation and sales of the company, we are hopeful for the future of networked marketing.

Recently, the enterprise's Network marketing awareness has been gradually enhanced, brand advertising, keyword advertising, and Alibaba Group advocated by the E-commerce model is gradually accepted by enterprises. But from the marketing point of view, the enterprise network marketing far more than these. From product research, research and development, production, sales, and after-sales service business activities can be carried out in the network. Below we together to explore the enterprise network Marketing method.

1 Network Marketing Department's creation: the net marketing department and the traditional marketing department function is similar. The personnel selection not only has the traditional marketing knowledge or the experience, but also must acquaint with the Internet network product and the extremely strong application ability, can fully control the Internet to carry on the marketing activity for the enterprise. More accurate online communication with consumers, conduct research and feedback. Pay close attention to the company's comments on the web, and clarify and explain the bad comments to the company in a timely manner. Make up for the lack of traditional marketing department can not do or need high cost to do marketing. All network marketing activities to do a unified planning, unified corporate image.

2. Familiar with the network can carry out marketing work products, and skilled application. At present, the network of increasingly sophisticated social interaction products: SNS, blogs, forums, questions and answers, video, wiki, digging, and many other interactive platform, cleverly used for enterprises to do marketing. For example: In the question and answer platform for the consumer to do relevant troubleshooting, improve the quality of service and visibility of the company in the blog to publish professional articles or write soft text to promote the company's visibility in the industry, make funny or interesting video clips to attract consumers, or create a network club, the group way to carry out Of course, according to their own company product form to design creative network products.

3. Make full use of the company's portal, not only fully display the company's products or services, but also to add a lot of interactive online features. In all the company's external documents prominently labeled the company's Web site, and online processing part of the company's business, to attract targeted personnel to visit and enjoy convenient online services to improve business turnover rate. Also according to the company form, add more external links (preferably in the industry portal and target consumer groups similar sites) or buy keyword ads. Update the website and deal with the network business quickly.

4. Enterprise Network Marketing also includes many, in the network can contest design products, improve the participation degree of Network name, can outsource product design and enterprise solutions, can also carry out online video recruitment and so many convenient, efficient, low-cost network marketing activities.

Network Marketing Road is still very long, we need to continue to explore and practice. At this time, we no longer doubt the value of networked marketing to the future enterprise, but we are faced with a lot of difficulties, the development of the internet there are many uncertain risks. Then we pay close attention to network development, strong control of network marketing efforts for enterprises in the fierce market competition escort.

The article comes from Shanghai Network company www.01morning.cn