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The author Xu Sheng in the speech before, ask everybody a question first! What is the Enterprise station? What does a business station do? Although this seemingly simple problem, but I believe that there are many people do not know what is the enterprise station, the establishment of enterprise station for what! The following is the author Xu Sheng for you to introduce the site of several major categories;
Enquiry Station: Advisory station is mainly content, to have countless news content, such as our A5 webmaster nets, belong to a consulting station, which has the information we want to consult, on the personal webmaster Some common problems, marketing knowledge, in this can be presented! This is the so-called advisory station;
Forum website: The Forum website mainly is exchanges the main website, for example A5 Forum, we may go above to ask some questions, then everybody exchanges, also will have many stationmaster to share the experience for everybody;
Electrical business site: Mainly to sell things mainly, such as Jingdong Mall, the electrical business site is divided into two b2c,b2b, now there is a new model, known as O2O mode; The author is now the company is the O2O mode of operation of the company;
Classified information site: For example, 58 with the city, we can release all kinds of information, recruitment, rent a house, look for work, and so on some classified more specific information;
The following is to introduce the enterprise station we are going to talk about today;
First, the Enterprise station General refers to the enterprise to establish the display company image or the official website, wants the atmosphere to be beautiful, manifests the strength, the profession, can demonstrate the company's enterprise culture and the strength, and can
Solution product contact Purchase;
Second, the enterprise station common mistakes and advantages;
Error:
1, the use of FLSH production site;
2, all the titles of the site are the same;
3, the product is few, does not renew the content for a long time;
4, no outside chain
Advantage:
1, the competition is relatively small, the key words index is low;
2, the level of competitors is limited, peer SEO awareness is low;
If your business station has the above problems, I hope to continue to read my bottom of the story, the author Xu Sheng is the most essential knowledge, absolutely useful, if you can do to ensure that you are higher than your competitors a level;
Below I take an example for everyone to talk about the enterprise website How to optimize, easy to understand;
First, home optimization:
Website title and description believe everyone saw it, he wrote the key words is still good, density enough, the title and description of the words are also the line to add to the keyword!
(Homepage keyword layout:)
Everybody see, his website homepage keyword layout is quite good, 30. For a business station is completely enough! Here the arrow refers to the picture does not appear alt attribute, not conducive to Baidu spiders identify pictures!!!
Second, column optimization:
The section page of this website is not optimized very well, when we are doing business station, the column page must do well, because Baidu spiders not only include the homepage of the website, the column page will also be included, we must remember that the site title of the column page title can not be the same as the site homepage, so the possibility of K station is very large!!! Also have the column page to make breadcrumbs! This also falls within the scope of internal optimization!!!
Third, outside the chain optimization:
Every day to find some relevant sites for the exchange of connections, the appropriate purchase connection can also! You can also go to some related forums to leave your chain!! This is our outer chain!! This is more simple!
Today to introduce to everyone here, I think the most important enterprise station is its own site positioning, the internal optimization of the role of knowledge-assisted, if your site positioning well, we can be targeted to promote! If you need help, you can come to my blog to find me! Baidu Search, Shenyang SEO consultant, The first is the author Xu Sheng, as long as I know must help you answer!
Source: Network marketing and promotion Xu Sheng Blog; http://www.zxs0.com; reprint please famous source;