Enterprise Weibo marketing Don't let zombies take your purse.

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Weibo (microblog), an age that is only one year old in China, has become the hottest and fastest-growing application in more than a year. Sina and Tencent two giants in early 2011 announced successively break through 100 million user mark. 140 words, original, the speed of transmission to become the most powerful micro Bo weapon, so that micro-bo in a short period of time to fire so far. With the growth of micro-blogging, a new way of marketing is quietly emerging: Weibo marketing.

What is Weibo marketing?

The simple understanding is that when your microblog fans, with the number of listeners and the number of tweets you post, there are a number of companies and advertisers looking for you to get a new way of online marketing by forwarding or posting ad microblogs to gain the rewards of an enterprise or advertiser. And this "You", can be an individual, can also be the company's marketing team behind the operation.

Quickly increase Twitter fans, listeners?

Mutual listening, mutual powder This is the most stupid way to increase the operation of fans or listeners, in how to quickly increase the number of fans in the article also said this way, but there is no denying that its efficiency in quantity is indeed very efficient. A higher technology is to increase the number of fans by registering the new numbers with software, and then using the new numbers to focus on their size. The ultimate point is to use a large size to powder all the small fans, because the new registered trumpet can be operated, through the mutual listening, mutual powder in this way will increase the number of fans or listeners, and the large to pay attention to the small fans is undoubtedly more accurate. Sina grassroots number of fans the first of the children's shoes is through these look silly way to do now more than 300W fans. With the number of fans, a new noun is Born: Zombie powder.

What do you mean, "zombie powder"?

The so-called zombie powder, refers to the micro-Bo on the false fans, this fan only to quantity but not quality. No avatar, no release microblogging, automatic attention is the characteristics of zombie powder, as technology continues to escalate, the use of software-controlled zombie powder can now be hidden, and this tool can be used to manipulate the avatar, the release of micro-blogging, information, active and very high fans are also known as "live powder." Weibo also created a new grey industry chain: the sale of vermicelli. The "Zombie Powder", "live Powder", which was purchased directly from a malicious user with a small amount of money, has begun to spread viral. What kind of people are involved in the sale, and this low price to buy a large number of fans, has become a micro-bo marketing one of the biggest cancer.

Enterprise Weibo marketing Don't let zombies take your purse.

More and more enterprises have begun to pay attention to network marketing, and the current most popular microblogging marketing is also a company is very willing to try a way. own products and services, through the 140-word description of the users have a large fan to help you forward, so that all fans can see the effect. itself this way is not wrong, but because more and more "zombie" users, making the enterprise's marketing costs, the effect is unsatisfactory. The positioning of the enterprise itself is to the people behind each user to see ads, rather than through the tool register, batch control of the "zombie", because this "zombie" value. So how should enterprises in the micro-blogging marketing should avoid or evade these large behind the "zombie"?

Some tips for distinguishing "zombie powder":

1. The interactive observation between the main number and the fans

In general, this is difficult to observe, because users with large numbers of fans will not interact with fans for many reasons. This is commonly seen in grassroots microblogs, where celebrities, industry elites and certified users (plus v) generally interact with fans. In other words, the quality of the interactive fans is higher, because they trust the micro-bloggers, so mentioned or forwarded things will be more trusted by fans, conversion rate is naturally high. and grass-roots fans are either only through high-quality content to attract and retain users, they know nothing about users, fans no quality assurance, the nature of the marketing effect is greatly compromised.

2, fans and fans of the interactive observation

In short, the first fan behind is a living person, everyone has their own social circle, hobbies and so on, Jinhua believes that you can try to check or spot some of the micro-blogger fans, to see whether these fans have to interact with fans, have their own friends, the release of micro-blog content, Fan data to determine whether the fans of these spot checks are people or "zombies". The more companies surveyed earlier, the easier it was to spot the problem.

3. The forwarding of the main number of Weibo observation

A microblogging of the number of forwarding, comments, objectively speaking, can still cheat. The usual way to cheat is to distribute Weibo in large size, all small to convert and comment, thus creating a "fiery" transformation to attract more people to forward. For this situation enterprises can first of the above two ways to refer to the survey results, more enterprises to consider products and services for users, to achieve accurate delivery.

Micro bo "Zombie" the existence of its own control on the more difficult, Sina has set up a special "zombie" Clean-up team, has now blocked more than 200,000 of the "zombie." For a user with hundreds of millions of applications, 200,000 is obviously not much. Enterprises in the choice of microblogging marketing this way should be rational to take this risk into account, to avoid the cost of marketing to pay, and marketing objects are only "zombies" rather than real people.

Article from Jinhua Electric Business Circle Blog, the original address: http://www.kuangjinhua.com/microblog/456.html reprint Please specify