Enterprise Weibo marketing model determines success or failure

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Because of the great success of Weibo abroad, a lot of people came in after the introduction of Weibo into China in 2009, but eventually won a victory over Sina Weibo and reached a peak in 2011. With the rapid development of Sina Weibo, the domestic micro-blog marketing industry is also rapidly rising, some microblogging marketing companies, marketing teams and individuals have a considerable number of fans. But how does an enterprise use microblog marketing, choose which marketing method and benefit from it, the day before yesterday I just met this problem, by a friend introduced, learned that Hin Solomon is a professional micro-Bo marketing company, did some understanding, and benefited a lot, share with you.

Because microblogging marketing is still a new thing, so many enterprises are trying to use micro-bo this platform to expand visibility, and try to add good ideas, so that the vast number of users to accept micro-blogging and like your microblog, and then generate forwarding, played a certain role in publicity. In general Weibo marketing model has the following 3 kinds:

First, the user forwards Micro Bo can participate in the lottery mode: This model is very attractive, forwarding a micro Bo is a small effort, but also have the opportunity to win, enterprises will generally introduce more attractive prizes, resulting in a large number of people forwarding, so that the corporate visibility in a short period of time has been greatly improved. But it also has shortcomings, the forwarding of micro-BO users may be a lot of people are for the prize, and even some people may be "accept the prize", the marketing effect is undoubtedly greatly discounted. Strictly speaking, this is a quick-success type of marketing model, marketing effect is limited. Still, many companies prefer to use this model, mainly because of its operability.

Second, the micro-blog embedded advertising model: Like the television program of implantable ads, micro-blog can also be implanted ads, although a micro-blog only 140 characters, but the embedded ads can be used in the form of pictures, video and other forms of multimedia, A new marketing model is created by an eye-catching microblog image that can deliver hundreds of thousands of or even millions of forwards. The disadvantage is that the implantation of advertising needs a strong creative and word control ability, otherwise it is very easy to arouse the user's disgust, but will bring bad Word-of-mouth to the enterprise.

Third, the hot topic of marketing Model: mainly by the use of a hot topic, or users interested in the topic of discussion, so as to accumulate popularity, strengthen the role of corporate awareness. Compared with other marketing models, the marketing effect of this model lasts longer and can gain a certain amount of loyal fans and even potential customers. Its disadvantage is that the topic of marketing planning is more difficult, to find a microblog users interested in, but also to promote the purpose of the company's topic is more difficult.

From the above several marketing models, topic marketing is one of the most targeted marketing model, although the topic of marketing difficult, but once there is a feasible solution and practical operation, the effect should be the best, and its typical success story is the Red Star of the United States Kai Long Weibo public service marketing and Jin licensing company's "Listen to the story guess Spring name" Topic Marketing.

Microblogging marketing although hot, but enterprises in doing micro-bo marketing, must be based on the enterprise's own situation, select a reasonable micro-BO marketing model, only the choice of a good marketing model, so that the maximization of corporate interests, is the enterprise to use micro-bo marketing kingly way. This article by the Dance Leaf seohttp://www.niujianwen.com original, A5 starting, reprint please keep the link.