Establishing the user experience system of electric business based on trust

The two days of Weibo and the network are concerned about Wenzhou's train accident, e-commerce some http://www.aliyun.com/zixun/aggregation/38780.html "> Hot topics in these two days are very small, yes, What can be more important than human life in other things? Of course, life has to continue, the road to do electrical business still have our electric businessmen continue to explore. Do electrical business are aware of the user experience and the importance of Word-of-mouth, but the reality is such a turn of the scene: to apply micro Bo Netizen's reply is "most are forced to look blind to do", so today a specific chat E-commerce user experience topic.

Look at the network and the jar of some of the user experience in the article, the total feeling that no one can comprehensively summarize the user experience need to pay attention to all aspects, so this paste, through my personal experience of the electric business users of some practice and experience to share, I hope we have a lot to reply to add, We will try our best to give you the most true feeling of the user experience, restore a good electric business platform need to pay attention to the user experience of the drip, for the current electric business managers and future ready to enter the electricity business to guide the new people to enhance the user experience of the real concern and understanding.

Trust is the key to the user experience

Speaking of the user experience, concerned about the electric business and the internet 10 years, give me the deepest experience is that trust is the most important. Imagine an electric business platform if you can not give you the minimum sense of trust, you will be the next single money to buy things? I think 99.9% of Internet users will choose to shut down their browsers relentlessly, looking for the next target business that will make you trust. So I think the user experience of E-commerce, all the details of the work in order to build a trust for customers to develop, can not establish a sense of confidence, all do the user experience aspects of the work is meaningless. The basic elements of trust are: honesty, motivation, ability, result.

Below I put the electrical business User Experience Trust system's establishment divides into three levels to carry on the demonstration, the product choice article, the Trust experience article, the word of mouth experience article. In these three areas, I'll just list some of the points and principles that I need to focus on, specific need everyone to understand deeply, some people will say this is too simple, not for me, that does not matter, please go away quietly, because if you do not have some in-depth thinking, only to copy the apply, you do not have any help, if you want to delve into a certain point to understand, Can Baidu, there are more than I pay attention to details of the experts will have a detailed sharing.

User Experience Product Selection

1, customer positioning and segmentation is always 2, product standardization is the prerequisite; 3, brand-authentic-price 4, easy to experience, high frequency of use, repurchase rate is high, 5, easy to purchase under the line, strong regional characteristics, 6, convenient logistics and fast distribution, 7, drainage of gold commodities, ordinary goods, high profit ratio and choice of goods;

User Experience Trust Experience Chapter

1, merchandise and brand stories; 2. Basic information (specification, size, price, functional description); 3, differentiated characteristics; 4, user Word-of-mouth (Customer evaluation, leader opinion, third party review); 5, sales data 6, Picture photography (main map, detail map, contrast chart, etc.); 7, payment delivery mode, return method, ui/ UE;8, customer service response speed and attitude; 9. Third party certification credit guarantee;

User experience of Word-of-mouth experience Chapter

1, customer service awareness; 2, activity experience: Product trial, interaction, promotion, encourage evaluation and sharing, pay attention to public welfare and brand; 3. Packing Details (box, product book, product, gift, order, warm prompt); 4, distribution limitation (delivery time, cargo tracking, send to the Times); 5, the whole process of information to mention arouse (order issued, Cargo tracking, receiving feedback, after-sale care) 6, Customer care (customer rating, customer demand satisfaction, customer activities);

I have limited knowledge and ability, but if you can systematically do some of the basic elements of the above, I believe it will greatly enhance the user experience level of the electric business platform, the overall upgrade of the electrical business customer satisfaction. Please add the following friends, do not skimp on your ideas, only the courage to express to harvest more.
Source: http://bbs.paidai.com/topic/55717