Event Marketing, a new breakthrough for personal websites

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A series of numbers makes all the people who are devoted to the Internet and the Internet to be excited again--cnnic research shows BDA estimates that by the end of February, the number of Chinese netizens reached 225 million, surpassing the 220 million in the United States. The internet with his huge number of users and such a high degree of user contact, jumped into with the traditional four media, and even more than the traditional media important media. Existence and increasingly important so that all the marketing people are excited, and excitement and a little bit dazed-Personal webmaster website marketing How to do?

Many internet marketing means just blindly the most seeking PV, the pursuit of clicks. In the traditional advertising era can not promise the quantification, finally in the Internet era became possible. But if you ignore the nature of the brand's desire to communicate and spread, forgetting to communicate with consumers about the brand information you want to pass on to them, this marketing tactic is a failure--unless the brand pursues the same kind of effect as Heng's ad event that challenges consumer endurance--"It's better to be scolded than to be remembered."

To sum up, network Marketing should pursue the highest realm seems to be: on the basis of comprehensive use of Internet media, so that as many target consumers to receive the brand want to convey the message.

Event Marketing, a new breakthrough for personal websites

"Event Marketing" seems like a good solution. The popularity of the internet has made Internet marketers increasingly aware of the power of "events"--if they can create an event that many people pay attention to, or, by means of an event that has already been a lot of people's concern, the "proper" placement of brand information in this event will not only ensure a high degree of concern, but also guarantee The correct transmission of brand information is stone.

A while ago a more popular one is one against two cases. First Take Admin5 hundred Augustine Contest This positive example, Hundred Augustine contest is held by the ADMIN5, the purpose is to test the Webmaster SEO technology, to launch AdSense competition with each other competitive SEO technology, prompting hundred Augustine this word in Baidu and Google ranked well. And during the holding, hundred Augustine this keyword once on to Baidu and Google homepage, become the daily conversation of Internet people another topic. And its holding admin5 also become the focus of attention of others. But worthy of in-depth study of the case, is the former a fiery people despise the "Lan Dong" incident, I believe we all know the detailed process of this incident.

"Lan Dong", a so-called "whenever" rich rich woman, posted on the Internet a video, lambaste "the" and "after", the words are very insulting contempt. "Lan Dong" is doing all he can to show his wealth and to complement the core ideas she wants to express with extremely provocative and contemptuous verbal and physical gestures. Finally, "Lan Dong" fire, in the "after", "the" and even some "whenever" of the abuse of the reputation of a big noise.

"Lan Dong" seems to have not done, a video is not enough, and then launched a series of video, must be the netizens to their anger to the extreme, until "unbearable" so far. What is the point of this? A website to promote itself, to increase the flow of clown. All the videos and photos of "Lan Dong" are very eye-catching "woyo.com" this website name. Most of them are still watermarks, reproduced in the time can not be removed, to later launch of the video is clearly marked "Lan Dong" in the Woyo space address. A website, in order to popularity, in order to traffic, has been shameless, sad to such a point?

Sadness and anger, after thinking, the whole event planning and implementation of the process cleverly with Sun Tzu's Art of war coincide with 36. 36 is the quintessence of our country, which the United States lists as the military art of war. In fact, not only in the marching troops, the sea negotiations, and even the daily life of people can often use, is called the essence of traditional culture, but also enrich human intelligence. Webmaster in the website "event marketing" may refer to reference.

The seventh meter out of nothing, create a topic characters, the core of the people to arouse the attention of users, and then put into the site information, and then enhance the site visibility-but, not positive, but a more can arouse people's attention to the negative characters (is the so-called good things do not go out, bad things spread Just like the "free" customer service, is there any obligation to be your free teacher? And the netizens abuse and controversy, there is such suspicion.

The 35th count, occasion, coincides with a "young" girl scolded "whenever" and the video of the fire, so the planners strike the iron, the introduction of a "whenever curse and the", scold more intensified, let the incident again heating up.

The 29th tree flowering, well-made, "Lan Dong" all the video production level is relatively high, and everywhere can reflect the planners of the "well-intentioned", each props and details are handled very carefully, and after the implementation laid a foreshadowing.

The 17th, professional hands can see the "Lan Dong" event is a well-trained team. From the video release site (potatoes, six rooms and other video sites), to the Forum reprint site, each step is arranged in advance.

The 25th Count Bait, feigned, this is also the most brilliant point. The genius of the event planner is that he too knows that there will be questions, and that the plan will fail once the public opinion is biased towards questioning. So the planners of the event gave the topic "testimony" from their own words. First, the "good guys" point out all the "props" one by one they deliberately designed, all of which are world famous brands, each of which is of great value. Again, someone posted that he saw "Lan Dong" at the celebrity auction party. So let all people no longer question whether the "Lan Dong" is really rich, will only let a person abuse "Lan Dong" is a psycho, and thus more angry.

The third diehard, Team combat "Lan Dong" "Fan" gradually appeared to support the "Lan Dong", the pros and cons of the continuous manufacturing sound. From the moral point of view of people's conscience, "Lan Dong" should have no supporters, but on the contrary, "Lan dong" fans everywhere, and all the same as "Lan Dong", the Export of "dirty", verbal provocation. So netizens are more out of anger, more hate "Lan Dong", "Lan Dong" also more famous. (This is estimated to be with Super Girl's network hype learned.) )

"Lan Dong" event planners appear to be a master, he is familiar with the law of network dissemination, he knows occasion, he learned from the JLF, Yan Zhao Door, super Girl and so on network popular events of the dissemination of law. But he overlooked the crucial point that he forgot he was doing marketing. If a brand is notorious also called "Marketing classics", that advertisers and marketers have resigned, has not continued the industry to struggle for the necessary.

Therefore, event marketing as a new breakthrough in personal website marketing, in fact, has a bright prospects. The key to see you in everything, how to guide your Dongfeng so that it will not backdraft its lord, implicating.