Experience from a very failed microblog marketing

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These days have been focused on microblogging marketing, according to some people, 10,000 fans equivalent to magazines, 100,000 fans equivalent to newspapers, millions of fans equivalent to national newspapers, tens of thousands of fans equivalent to television stations. Since the fans of such a large force, as a small webmaster I naturally hope to split a cup of soup, and then simply planned a micro-blog marketing Campaign.

This microblogging marketing is mainly to share a micro-blog content is roughly "What a dollar can do", then give a link, link to my site; Considering everything difficult at the beginning, so spend a lot of money for people to forward, now forwarding the price is 1000 of fans forward a single yuan of money, as long as the money, forwarding is not a problem. In just a few days, Weibo forwarding is close to 70, apart from the money to achieve the number of forwarding, there are more than 20 times netizens to forward their own microblogging, according to this situation, I think the click rate will be very high, if each forwarding means at least 1000 fans, then at least tens of thousands of fans see, even 1% of the click-Through, There should also be hundreds of clicks, and I am disappointed that the click-through rate remains in single-digit digits; some netizens may have doubts about it, but it is true.

Failure is not terrible, terrible is in a place many times failed; After this extremely unsuccessful microblog marketing, I realized that several reasons for failure, I hope to be ready to carry out microblogging marketing users help.

Weibo fan numbers are just clouds

According to the popular language of the Internet, God Horse is a cloud, Micro Bo fan numbers look very moving, in fact, most of the time these numbers are clouds, if you are through mutual attention to the way fans, then most of the time these fans do not care what your microblog content is, This is why many followers of tens of thousands of micro-bloggers have sent tweets only one or two times, which means that people who focus on you may not be really concerned about you. Now a lot of official microblogging only thousands of fans, a micro-blog may have dozens of hundreds of forwarding, which means that many netizens are really concerned about these official Weibo.

Second, the zombie micro-Boijan only increase not reduce

Do not think Sina Weibo is very good now, Sina Weibo still has a lot of zombie micro-blog, I'm sure there are a lot of Twitter followers who are fans of this tweet, and in short, those fans are tools, though there are other things to do, such as automatically forwarding microblogs or automatically focusing on something, But in essence, computer attention. Most of the time, these zombie microblogs are meaningless; So, if you are going to find someone to forward Weibo, do not superstitious zombie microblogging forwarding effect, now someone can give you a guarantee, 1000 times a day, in fact, if all is a zombie microblogging forwarding, then 10,000 times a day or even thousands of million are no effect.

Third, microblogging marketing to the interests of users

The reasons above are all the reasons for Weibo, the following is a personal reason, if it is this failure and their own little relationship is not, this is clearly self-deception. The failure of the microblogging marketing is also too overvalued their own emotional microblogging forwarding times, I think this topic is very good, can easily lead many netizens to forward their own, but unfortunately the zombie Weibo fans are mostly zombie fans, forwarding very easy to stop living. Another obvious reason is that there is no other gift for this tweet, which may make the forwarding person feel boring, so that they don't care about forwarding or anything.

Iv. Weibo marketing is just beginning

Many netizens may say that micro-blog marketing will be linked to Durex and van marketing case; in fact, how many successful business marketing are known to all of these two cases? In fact, successful forwarding is a lot of, but successful business marketing is very small, many microblogging though forwarding a lot of According to the previous calculation will cover tens of millions of presumed users, but the actual effect may be very weak, the user is likely to be due to the interests of forwarding, rather than attention. Now microblogging marketing has just begun, the future is difficult, hope that webmaster friends can share a lot of experience to communicate, this article by love not Net (http://www.aibue.com) share original, welcome reprint, Reprint Reservation address, thank you!