F-commerce:8 A noteworthy case of Facebook e-commerce

Today continues yesterday's topic F-commerce, in yesterday's article, Socialbeta introduced Facebook E-commerce three basic one of the Facebook store, whether it is browse-style f-stores, Fan Exclusive shop or to provide the same experience as the online shop full version of the F-stores, these are the most easy to think of the F-commerce form, in addition, F-commerce there are two other forms, today, this article in some examples to say these two forms.

I. On-site F-commerce

My personal understanding of this type of F-commerce is that E-commerce sites (web retailers) use Facebook's existing social relationships to provide social e-commerce services to users, which is the second form I have previously said: E-commerce adds to the social character. This means that E-commerce sites (web retailers) use Facebook to provide the login components of Facebook Connect, social components such as like, comments, recommendations, and not like Taobao themselves again let users in the Amoy rivers and lakes to build a set of user relations. The advantage of this kind of f-commerce is that e-commerce sites and Facebook are powerful alliances, and users can take their social maps to e-commerce sites and keep in touch with friends anytime, anywhere.

Case 1. Amazon

Amazon works with Facebook, where users can sign up for a more personalized product via Facebook connenct the information on the user's Facebook page, such as hobbies, Amazon,amazon.

Case 2. Levis Friends Store

Levis's Friends store, where users can log on with Facebook accounts, where users can see what their Facebook friends are buying, what they like, or share their products with Facebook friends, Levis cleverly connects users ' Facebook social connections to their online sales platform, boosting sales with the help of the social connections that users already have. It is noteworthy that Levis is the first brand to integrate the user's Facebook social relationship into its online shop.

3. TripAdvisor

Travel reviews Web sites incorporate Facebook features, users log on through Facebook accounts, provide users with more personalized information based on their Facebook information and relationships, and users can also contact their Facebook friends You can also see what your Facebook friends are doing.

More cases click here.

F-commerce is more interesting here, offline entities are linked to online communities.

4. Dieselcam

In the fitting room of the diesel entity store, users can take photos from the camera, log on to Facebook through the equipment in the fitting room, share photos with their Facebook friends, and let friends offer some matching advice.

5. Macy ' s Magic Fitting reactiveness

This is similar to the diesel fitting.

6. Cola Sanlitun

This is also more interesting, reality and virtual once again closer to the distance. Every teen friend who comes to this sanlitun has a type of watch sensor on the wrist, and whenever you see a similar pattern, you just scan your wrist for the sensor, and then you can just like the object with a thumbs up. Facebook friends will soon be able to see like information. For more information click here to watch the video.

7. swipely

The concern is that swipely is integrated into Facebook's Shop-and-tell service and is tied to the user's credit card, and once the user buys the product and shares it with a friend, he or she can get a rebate.

8. Mazda Facebook Deals

When Facebook launched the Facebook deal (check-in service) in the UK, Mazda's vendors carried out a campaign to buy a sports car at a 80 percent discount by reaching Mazda's dealership via mobile terminals and signing in with Facebook deal. The service also uses the Gap Facebook Deals.

F-commerce I think it's going to get more and more popular, more and more brands are not just registering an account show on Facebook, but using Facebook's user base to do business directly, and Facebook's open components are the basis for f-commerce.

Look at the domestic situation, it seems that e-commerce sites and social networks in their respective for the array, Taobao Amoy rivers and lakes like a pat on the QQ, if the spirit of open and mutual win cooperation for users how good ah. And recently noisy more fiery every guest talent I think since the end is a marketing hype, social E-commerce is not only a few users upload a few collocation, but a pragmatic user relationship, with the further opening of QQ, modeled on Facebook to provide QQ links, like, recommended social components, Will the future form Q-commerce?

You are welcome to express your opinion on F-commerce topic.

This article link: http://www.socialbeta.cn/articles/f-commerce-case-study.html
Reference article: http://socialcommercetoday.com/f-commerce-beyond-the-f-store-20-notable-examples/
Author: Puting@socialbeta