Face Trust crisis search engine marketing Road to where

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Now the more intense the search engine trust crisis, seems to be the entire search engine industry and related derivative industries have a significant impact, but also in the IT industry and the popular response.

First of all: The starting point of this article will only be from the search engine marketing future to discuss, do not talk about search engine.

The author just thinks, the search engine encounters the trust crisis, this is not the accidental factor, must be the history inevitable. Because in the early development of the search engine, because of the network and real life in addition to the brand site, mutual disjointed situation is relatively large. And with the continuous development of the network, when the network permeated all aspects of the people's livelihood, the search engine has a large number of page production source, then the real life of the intrigues must be reflected in different degrees in the search engine. The tool itself does not exist good or bad, but lies in who uses, who manages. Creating a crisis of trust is not necessarily a bad thing,

The search engine encounters the crisis of trust, which is the embodiment of the public dependence. Search engine changes to the original a single Word-of-mouth marketing practices, by a person on a person's word-of-mouth marketing, become everyone together to marketing. In a proverb: a lie says 100 times, it can become a reality. Because of the uneven level of use of the crowd, everyone's cognitive and background conditions, everyone's use of the search engine and understanding of the degree of deviation. But more users are just ordinary consumers, and once they are misleading, there will be big problems.

From a technical standpoint, it's almost impossible for a search engine to control all of the information, because he can't control it from the source. Solutions may include:

1, the introduction of more stringent laws and regulations (this is a more practical way to see).

2, from the grasp of the source to control (huge cost, the need to join a large number of manual audits).

3, as far as possible to improve the search engine user awareness (this is not only the search engine can complete)

4, the establishment of a Third-party trust system. (apart from the government, it is hard to think of anyone who can complete this trust mechanism.)

Just a few points, mentioned are the search engine processing methods, and the search engine marketing approach to the impact of the method, probably reflected in:

1, the threshold of paid marketing will be a large increase in the future of the search engine advertising, will undergo a more rigorous vetting procedures, and there will be a strict complaint mechanism. and search engine real collection will be further transparent, once the search engine revenue or the transparency of competitors, it is bound to increase the company's larger expenditure, in addition to the general Search engine transformation, but also need to strictly monitor the competitor, cost control will be more prominent.

2, search engine optimization, because the search engine needs to consider the laws and regulations of the problem, in the important issues to avoid its risks, the authority of the portal and information channels will be further increased the weight of the approach to small and medium enterprises will be the test of time. In addition, for some popular words or industries, there will be a search engine ranking curing appears, because the search engine only to specify a number of rankings can be.

In this way, a large number of enterprises and individuals who do not conform to market rules will be eliminated. Future search engine marketing, practitioners may have to hold relevant qualifications, as well as related legal responsibilities, in addition, it is possible to start in the traditional media (newspapers, magazines, television) and emerging media (portals, video) and so on, further integration. Search engine Marketing as a link of integrated marketing appears, and will not be single.

This article is http://www.taoke.com/request by the education and training