Facing the financial crisis Apparel enterprise Network marketing Strategy

2008 http://www.aliyun.com/zixun/aggregation/31873.html "> Global economic environment pressure on the traditional clothing industry has a greater impact, in this case, many traditional clothing enterprises began to look for intensive business model, At the same time, some investments continue to focus on the Internet, new business models and types of goods continue to emerge, so the external economic downturn has not spread to clothing network marketing. Apparel E-commerce Market Prospects attract a lot of capital investment, but also attracted a lot of new entrants, especially in the field of direct sales, can expand the space, the entire apparel e-commerce industry has just entered the initial development.

At the same time, although the business market continues to pour into the new arrivals, but the number of clothing products concentrated in men's and low-cost fashion for young people variety of fashionable clothing, thousands of families also make the phenomenon of homogenization inevitable. Eric believes that in the early development of the apparel E-commerce market has yet to be standardized and integrated, enterprises in the network marketing strategy has yet to be studied, to be intensive, especially small and medium-sized clothing enterprises should strengthen network marketing training and learning, and the future of personalized, small groups of characteristics of clothing will become the trend of development.

Enterprise Network points out: The initial completion of a site design and construction, but the beginning of business site management. In order to truly play the role of a site, we should be based on the site, in the online network to carry out long-term and effective promotion work.

(1) The use of traditional media

At this stage of China, the influence of traditional media propaganda is still far greater than the network, especially for domestic sites, television, newspapers, magazines and other media effects can be said to be immediate

(2) Web site promotion into daily work

In addition to these advertising campaigns, there is also a large number of daily work to be done, to add the URL to: envelopes, stationery, business cards, handbags and other office supplies, corporate building modelling, corporate banner, corporate signboards, public signage, such as external construction environment, enterprise internal building environment, such as internal common signs, shelves and other signs; All kinds of transportation, company staff's clothing and clothing, all kinds of product packaging bags, the company's usual gifts on the company's various printed publications ... To take full advantage of these promotional tools, we actually need to take this factor into account when designing the company's CI (Enterprise Identification System), which is actually an essential element of CI design.

(3) The application of the network

The specific methods of network promotion are many, the main have to login search engine, use a variety of forums, discussion groups, the Yellow pages, using targeted mailing lists and so on

(4) Collection of "targeted" site

From the above we can see, after understanding the basic network promotion method, an enterprise site online promotion, the first thing to do is to collect a "targeted" site, including engines, forums, and so on, and we in the traditional media, advertising is actually the same ——— to collect media information, and analysis of which magazine, Which newspaper,

Which program on TV is more suitable.

At present almost all clothing enterprises have established their own website, but the quality of the site is uneven. Shenzhen SEO through the 20 well-known clothing enterprise website investigation, to our country clothing enterprise website Construction present situation carries on the analysis: the Enterprise website image quality directly affects the enterprise brand image, the consummation website function may play the active role for the enterprise production, the management, the administration. At present, the clothing enterprise website should have the following main functions:

(1) Enterprise information. The website is a powerful propaganda tool, the enterprise may release any information which is advantageous to the enterprise management, helps to establish the enterprise image through the website platform.

(2) Corporate image. Excellent website is a good means of corporate image promotion, through excellent corporate website, corporate brand image can be extended online.