Fan Sitong: The current situation of enterprise TOP5 Weibo marketing decryption

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Background: According to the authoritative body forecast, in the end of 2010, China's Internet microblogging cumulative active registered account number will break 65 million, 2011 years will break 100 million, 2013 domestic microblogging market will enter a mature period.

Sina Micro Bo run activities, Nokia N8 conference, the Yuan Chau decoration, VANCL, harem elegant, Liu Dongming network integration of the teacher marketing weapons spectrum, Houlin New Year's fairy tale, Yili shu "vitality Baby" World Cup microblogging marketing, 360 chairman Zhou Borrow Micro Bo shelling Jinshan and many other successful cases Perhaps this is the unique charm of Weibo, in fact, in foreign countries, the use of micro-blog to achieve successful marketing business more!

Some time ago to do a statistic, is mainly the statistics of the top ten popular industries in the current TOP5 microblogging marketing status! From the statistics, we can see that there are many micro-blog marketing needs to improve the place! Some time ago to do this out for everyone to make a reference, I hope for everyone in a certain aspect of usefulness.

Enterprise Micro-Blog Data analysis:

1. Enterprise Weibo account: This is very important, from this statistical results, we can see that many enterprises account has been registered, this is a bit like the domain name, the previous period of old K issued a microblog ID broadcast, here to share the screenshots!

2. Enterprise Micro-BO will be certified: certification you know, if an enterprise micro-BO certification capabilities are not available, imagine the strength of this enterprise!

3. Weibo regular updates and special maintenance: This is a lot of enterprises just opened a micro-blog, basically no person management, Weibo is not updated for a long time, the consequences you know, your fans will gradually forget you, long-term do not update, do not maintain, then how to do microblogging marketing it?

4. Weibo fans: Many enterprises Weibo fans although the number of base is relatively high, but there are a lot of corporate fans are not able to, this point from the company's broadcast number can be very obvious (there are two main possible, the first content is not enough to force, the second situation is "dead powder Too")

5. The lack of professional micro-blogging marketers: Why do some companies allow their activities to forward the number of tweets tens of thousands, or even more? Why do you hold the same activities as others, and your own broadcasts are so not? Weibo marketing also needs strategy, promotion and networking, not simply to find a personal clockwork broadcast on it!

6. Sina vs Tencent differences: From these data, we are not difficult to see, in many industries, Sina Weibo or there are many places worth Tencent to learn! Of course there are some objective reasons: Sina started early, but Sina Weibo quality is really high, remember weibo.com? Sina's masterpiece, This is the fact that has to face, of course, Tencent also has 600 million users of the natural advantage, and recently out of what "certification Gate event", Tencent Weibo has a long way to go. Here enterprises can according to their own customer groups, appropriate adjustment, the main focus on the specific group of their own enterprises!

Warm reminder: Behind the Weibo is the same as you have a bloody person, he has a soul, on Sina Weibo, we can more or less see some of the soul of the shadow, but on Tencent Weibo, see more mechanical push to promote their own broadcast volume, Tencent Weibo's soul?

Article source Fan S Tong Network Marketing: http://www.fansitong.com, reprint please specify the source! Welcome to discuss the exchange with the author Fan Sitong!