Farewell to the traditional network marketing to meet the interactive era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the advent of the Internet marketing era, more and more enterprises are engaged in the ranks of network marketing. In the rapid development of Internet applications today, more and more small and medium-sized Enterprises to try website construction, website promotion, search engine promotion and other network marketing services, although the small and medium-sized enterprises have gone through the internet seven or eight years, but it is regrettable that through network marketing services for enterprises to create benefits of success cases are Liao Liao few.

At present, the network marketing services of small and medium-sized enterprises are basically all originated from network companies, including domain name registration, virtual host, website construction and website promotion are packaged services provided by network companies, although the network companies to a large extent to promote the domestic network marketing market development, But this is only to promote the development of network companies and advertising service providers, and the development of small and medium-sized Enterprises has not changed much, the reason is very simple, now network companies and advertising service providers do not understand the real needs of traditional SMEs. They will not consider whether the services provided can bring benefits to SMEs. For example, now the market on a variety of online advertising, bidding rankings, the network real name, the general Web site said the very fire, the effect of how good, in fact, we do not really realize that these products if they can bring effect to the enterprise, if it must be in line with the potential users of the use of The fact is that the network companies and advertising services launched by the service is only limited to enterprises this has stalled. This is not the network company and enterprise this interactive product, the enterprise spent money, the network company made money.

For a time, numerous corporate websites have sprung up, every enterprise thinks that as long as the establishment of a website and in search engine bidding rankings to grab the initiative, with high site traffic, there will be a large number of customers coming to the door, in fact, the current network marketing a basic situation is more than 95% of visitors after browsing the site, Have no initiative to contact the enterprise. That is to say, companies that own websites are losing 95% of their online business every day, how can they retain more customers?

Many enterprises in the implementation of network marketing, the search engine bidding rankings, pay attention to the site's traffic. However, the increase in Web site traffic is not the goal, the goal of network marketing is to get more potential customers, with this business goal, the website of the enterprise will have the goal and the strategy, only then may have the more request to the website structure and the function, otherwise just a "profile" website, the content of the website cannot satisfy the customer demand, the website traffic is high , but also can not stay customers, but not access to customer information. It is not difficult to see that support Network Marketing website needs to have the marketing function, namely the website foreground need and the enterprise target market, the business strategy, the marketing process effective match, will originally pass through the personnel transmission marketing information, moves to the website, thus enhances the transmission scope and the efficiency; the background of the website can manage the customer and the content, Managing customer status and providing differentiated content to different customers will greatly improve marketing effectiveness.

Interaction is the most important part of marketing, site visitors to browse the corporate site, the site needs to provide more means to support "interaction", the phone is only a way, the site needs to be in the eye-catching location of the "contact phone", customer calls are the most valuable, but the number is very limited, and improve very difficult ; Instant messaging would be a good way to when browsing the website, if need to know more information, instant Messaging will promote communication, and more importantly, enterprises can actively contact each customer is browsing the site, which is becoming the main means of network marketing; The real advantage of the Internet is the database of instant queries, And the interaction around the database, such as consumer interaction, interaction between consumers and distributors, is the real advantage of the Internet. The network marketing activities, the information dissemination mode from one-way to two-way, consumers in the network marketing plays a leading role. In the network environment, the dissemination of information is no longer the one-way mode of communication, but the transformation of the enterprise on the network to publish information, consumers actively choose information online "Push-pull" interactive mode. Consumers have more freedom of choice than ever before, and they can use the Internet to choose products that meet their preferences globally, and they can do deals directly through the web. Then, how to do the interaction between consumers, consumers and distributors of the interaction between the core is: corporate network marketing, interaction is the key! Therefore, the choice of a good interactive marketing software system, not only for the enterprise to create maximum direct value, but also effectively enhance the brand image of enterprises! Corporate web site has a practical online customer service system, as found a handy business secretary. However, throughout the current market, homogeneous line customer service system abound, and can let enterprises really according to their own needs to customize, personalized development of instant messaging systems are few.

    at present, most software providers are also using traditional development concepts to develop enterprise instant messaging software. They tend to develop products from the standpoint of self-interest, this creates a pair of difficult technology and demand contradictions: on the one hand, they are trying to use a software to meet the needs of all enterprises, but at the same time, the development of the traditional concept of products, it is inevitable that it is not entirely suitable for all enterprises of inefficient products. There is no doubt that the corporate instant messaging market is still in its infancy, with few real leaders in the market. Instant messaging, such as QQ,MSN, is geared towards the whole society and will affect work efficiency by bringing people who are not related to the job into the office; "The reason is very simple, enterprise real-time system not only can make the company inside and outside the work flow on the computer show, also can improve work efficiency, simplify business process." For example, the online customer service system for Internet users it has the point-to-point, one point to many points, many points to the mass message, file transmission, file sharing, whiteboard communication, collaborative browsing, online payment, data statistics, send mobile phone messages and other functions, can help enterprises reduce internal and external transaction costs, improve efficiency. "So that users can easily access to valuable information and services, is the essence of network marketing."