Fast-growing giant Unilever sails to sea Network marketing

"Over the past year, our investment in digital marketing has grown three times-fold, and at least next year there will be a doubling of growth."　　"On the afternoon of December 13, the president of Unilever Greater China, Joanne Road appeared in the Baidu Building, announced a huge sum of money and Chinese search engine giant Baidu signed a strategic cooperation agreement, said. Inject aggressive gene "fast elimination product renewal consumption cycle is short, competition is intense, repeat purchase frequency is high, user is widespread, mean must grasp consumer market dynamics at all times, study consumption behavior and pattern, and respond quickly." "Joan Lu said. "We are also actively trying to adopt some newer means of promotion." The main dandruff connotation of the Qing through the "impeccable beauty such as cloud" of the TV series implantation marketing, as well as with up to 300 million yuan blockbuster marketing and terminal promotion, from the competition over 5% of the market share.　　This is considered by the industry as a successful sniper of the G. In fact, Unilever is injecting aggressive genes into the company in recent years.　　Careful people may find that TV, magazines, subways, street signs, we are more likely than before to see Unilever's product ads.　　Brand marketing running forward with the signing of Unilever and Baidu, the secret, Qingyang, and brands, Lipton and other well-known brands and products will be labeled online marketing, and consumers into closer contact and communication. In interpreting the mode of cooperation between the two sides, Joan Lu said that the strategic cooperation between the two sides is mainly embodied in four levels, "First of all Unilever will and Baidu in the future market strategic investment in a relatively substantial growth, followed by consumer behavior research will have more cooperation, in addition, The two sides will work together to provide consumers with higher quality content and enhance the consumer search experience.　　Finally, Joan Lu stressed that the hope with Baidu to explore new business model, to achieve innovative growth. In fact, in the fast-moving consumer goods industry is becoming more and more popular marketing, but really can throw in the deep internet marketing giant, Unilever is one of the few "people".　　Perhaps this is another secret weapon that Joan Lu has to gain insight into consumer demand and behavior. "From consumer behavior, search engine is a very core part of Internet marketing, it is difficult to imagine which internet marketing activities do not rely on search engine support." Baidu is the largest search engine company in China, so we choose Baidu cooperation.　　"Joan Lu said. For the value of search marketing, Joan Lu that every time the search behind reflects the true will and interest of consumers, Baidu not only can well lock the consumer, help Unilever find value customers, and can further shorten the marketing path between consumers. In this regard, Baidu senior vice President Haoyu said: "Unilever has been in the marketing is very focused on innovative enterprises, in the industry has a lot of benchmarking significance, marketing innovation has been at the forefront." We are very willing to work closely together to establish a benchmark in the industry to consolidate and enhance Unilever's leading position in the marketing field. "Joan Lu hopes that Unilever's income in China will increase five times times in the next ten years." We might say that internet marketing, though not the only counterweight to Unilever, is a blow to Unilever in the marketing arena. Wan Lu