"Father's Day" will see how other people do event marketing

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Father's Day originated in the United States, then extended to various countries, China is no exception. For the third Sunday of June, is a year of special thanks to Father of the festival. As the day approaches, websites, portals, social networking sites and so on, the news of how to Live "Father's Day" has been overwhelming. Many netizens around the festival talk about how to Thanksgiving to father, how to express their love and filial piety, Father's day is increasingly strong atmosphere.

I work in Woo Jun recruitment network, because the recruitment site also need to do the promotion, the author's job and marketing-related, so has been more sensitive to event marketing. I've been collecting all sorts of examples of "Father's Day" marketing as people immerse themselves in the soft-text promotional ads on various websites.

Soft article Promotion

In Baidu news search "father's Day", the word is greeted by a variety of soft language advertising promotional ads:

Figure 1

As shown in the picture: There are selling cars, there are promotional signs and magazines, there is a promotion of the house, the business to borrow Father's Day the theme of the marketing opportunity for their own products to promote the soft text. Because each child has a Thanksgiving father's heart, so grasp the people of this mentality, marketing will be good to do.

In fact, the soft text promotion everywhere, especially the event marketing category of soft. Just find the right time to do it at any time. 5.12 earthquake three years ago and the time of the "elopement" incident, the author has written "5.12 earthquake three years how clever event marketing" and "elopement" behind: "You should learn from the marketing experience" of the soft, the effect is very good, both to the Webmaster introduced marketing experience, but also their "soft" Part of the successful promotion went out.

Weibo promotion

Father's Day festival, of course, on Weibo less than. All kinds of topics about Father's Day are endless and attract the participation of all. I saw on Sina Weibo, the most recent hot topic has a "father's back", all netizens use this topic to recall and express their love for the father. So, when you express your father's love, you don't think you can do marketing?

Figure 2 for a brand to promote their own diamond ring

Figure 3 for a website to promote the use of prize-winning activities

Such activities, as shown in Figure 2, even if the people found that this is advertising, but Love "father" eager, or will be with a Thanksgiving father's heart carefully see if you can give father as a gift. Fig. 3 more attractive, as long as the blessing of the father to write a prize, not only expressed the blessing, but also have the opportunity to get a prize for his father, why not? This kind of marketing will cleverly use the microblogging platform, the role of Micro Bo play to the maximum.

In fact, event marketing is very easy to see how the webmaster grasp the opportunity. Any event can be cleverly for their products to do marketing, heartily, the author of the Woo Jun talent Network on the combination of this theme, launched our website "bask in your career dream" of the website survey, the participants have not only recalled the professional dream of childhood, but also reflect on the development of today, And will stay on the page of our website to get more information, so that our purpose is achieved.

Therefore, in other people still immersed in the festive atmosphere, the webmaster, you have not thought of this is a good time to promote your products! Don't idle, look at other people's marketing events how to do it, seize the opportunity to do the promotion!