Film Enterprise Occasion Network Marketing mode marketing into the main appeal of the box office

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Can you talk about the basic understanding of marketing? or what do you think of the common concept of marketing? Some people think that marketing is buying things, and some people think that marketing is the manufacturing process of branding a business; some people disagree with all of the above and they just , that marketing is a way to profit, or to effectively help profit. This is how people from their perspective, for what is the basic concept of marketing interpretation.

In the end, people on the marketing of several views, is not right? Let's look at the standard marketing answers. Well--after a series of network data summarized, you can see, marketing, contains two kinds of content-one is on-demand production products, one is the sale of goods sold the process. The two add up, is marketing.

What is the basic process of marketing for an enterprise?

First of all, market researchers have a forward-looking vision, in the market to dig out will likely to be highly praised, market prospects share a good new product, and to predict the value of the risk after its occurrence. This is the first step, is the enterprise completes the marketing strategy the most key content.

Based on this, and then start to develop new, future will have a certain market prospects of products.

People will be the advantages of these products, characteristics, a comprehensive assessment, and ultimately determine, in what mode, to such a ready to put into the market products, packaging.

The third step, when the marketing process dedicated to the development of market marketing staff to find some interested customers, but also need to be effective maintenance later, and for the entire enterprise, this is also a significant link. Loyal customers, will be the backbone of the development of enterprises. The more loyal customers an enterprise obtains, the more stable its market share is, obviously, beyond doubt. Therefore, many enterprises will be in how to stabilize customers such a process, do homework.

Customers, is the basic conditions for the survival of enterprises, and reach a certain number of customers of the enterprise, can be at the end of the marketing, scientific model for the development of orders and orders of all processes, effective maintenance and management. All these processes are the marketing process of an enterprise as a whole. Therefore, the marketing, not simple, need a lot of human and material resources to carry out effective support, deployment can finally truly achieve an effective enterprise profit.

In fact, there are many types of marketing model, different enterprises, according to their own development situation, the future development of strategic needs, specific, personalized marketing marketing model.

At this stage, there are several kinds of marketing mode-------------------------------------------------face-to-face marketing, marketing staff and consumers, to promote the culture-oriented The public good will be effectively combined with the enterprise's new public service marketing model. These are the major core marketing models adopted by major enterprises all over the world today.

About the advantages of enterprise marketing:

1. Optimize the image of the enterprise;

2. To improve the visibility of enterprises to promote the publicity of the products, which is the core of the marketing advantage;

3. Potential buyers who have not originally purchased the intention to successfully activate as the actual purchaser, which is the main economic impetus of marketing;

4. Let more non-consumers fully understand the advantages and characteristics of products, even if it is not bought, but also can form a silent Word-of-mouth marketing model. Word of mouth, or can be passed into the brand.

The above is a small series of personal marketing to the advantages of the specific analysis of the enterprise, I hope to be able to fully understand what is marketing, and marketing for the advantages of enterprises have a more comprehensive understanding.

On the History of World Marketing:

The development of global marketing has gone through several stages:

1. Production concept-oriented: After the second Industrial Revolution, the main performance is the machine instead of manual operation, making the production efficiency greatly improved;

2. Marketing Mindset: During the 30-50 of 20th century, the business thought changed dramatically-turning to how to sell the goods quickly. In this period, advertising, research unprecedented development.

3. Marketing Concept Orientation: see this title, you should be clear, this period of global enterprises began to clear to the marketing as a product development, promotion of the main direction, and there are concerns about the real needs of consumers similar views. At this time of marketing, market-oriented, consumer-oriented new marketing model.

4. Social marketing Concept-oriented: this stage of enterprise development, began to pay attention to long-term development, in the effective promotion of technology and product publicity, but also began to pay attention to how enterprises can continue to develop.

The above content, covers the global different period marketing mode. With the development of technology, with the increasing of people's concept, people pay more attention to other content, such as environment, ecology, sustainable development of society, and so on.

Marketing, at this stage, the development to what extent?

At this stage, we can use a word to describe the development of marketing-all-pervasive. In the 21st century, marketing, has almost penetrated the people's lives, as long as it is related to the content of human life, there will be marketing, so it can be said that marketing is closely related to human life. For example, now the whole country is celebrating Labour Labor Day, then the people of the whole country will have a lot of recreational activities, one of the most important and most popular recreational activities, when the film. So, next, let's explore the global movie World of Marketing.

Another name for the film, the seventh art movie, is a reasonable use of visual reflection, through film, video, photography and other things, reflect a theme, elegant artistic expression. We can enjoy the elegant actress, the suspended actor and the vivid movie background in the movie, which gives us a good visual experience.

Of course, the film is not the beginning of a realistic 3D effect, and is not a beginning to appear is the visual background of aestheticism, is in the development of many years, only today's glorious achievements. 1895 months December 28, the Lumiere brothers in Paris, road 14th, the "Big Café" basement of the first public ticket to play the film, marking the official birth of the film. Since then, the film has gradually become a necessity for people's entertainment. The development of the movie, has appeared the realism, the modernism, the entertainment movie, the political movie, the Hollywood movie and so on several core schools, lets the people of different period, for the different idea movie, has the brand-new understanding and the experience.

In the 21st century, the marketing for the king of the world, film such art performance model, also began to need to use publicity to get a good box office. If the film is the development of the last few decades, is the embodiment of the art of film, then now--21 reality is the film into commercialization of the glorious period. The world's big and small film companies, all with the help of advanced publicity mode, to expand their own film, corporate visibility, in order to improve popularity and create one after another box office myth.

At different times, films have different ways of publicizing:

"Green tea" this period of film, with the "Three Musketeers" model, in the film publicity films, posters in front of the movie theater, as well as the paper media on the notice, play hard. This is the early film propaganda model, such a publicity model, at that time for the film's popularity, film box office, played a very effective economic support, in the last long time, the traditional "three musketeers" gradually by the network marketing model replaced.

Any film can be any time on the Internet such a platform, the movie trailer, the premise of publicity, micro-blog hype, stars and fans in the film before the interaction. This is the network marketing model to promote the basic concept of film.

To promote a new film to be released, the most important network marketing model, what is it?

1. Celebrity blog: xx Blockbuster is about to be released, I hope you fans pay attention to it! However, the basic premise of such publicity, it must be the blogger is really a celebrity, or really on the internet has a very high popularity on the line.

2. Experiential Watch Marketing: is like the Thunder, Qihoo such top video tycoon, in a very hot film, a few days before the upcoming release, a video interception from the film, or a preview, or other content, so that the audience looked at half, appear Italy not to do the psychological, and then will hold the mentality of curiosity, It continues to watch the next movie, but it needs to be out of pocket. So marketing is successful.

3. On Weibo, the famous people forward what content, you can get the movie premiere, and XX star face-to-face communication, but also the film industry commonly used in the network marketing model. This is a new network marketing model based on the fan economy, but there are limitations in doing so, because these effects are only valid for fans of big-name celebrities.

4. Finally, the unique online marketing model of the "Hunger Game", once the largest Hollywood blockbuster in the North American film Market, is the snowball collapse effect. Next, we will look at Hollywood's most box-office appeal of the big "hunger game" to see how this is not large, how successfully completed online marketing:

Successful use of the snowball effect, so that the snowball roll more and more, is the "Hunger Game", to release the most box-office appeal to the main success factors.

For a while before the movie was released, as the film's old club-Lion Gate and Microsoft together to create a dedicated game of hunger theme sites, and then on Facebook--regular or irregular, to reveal a bit about the Hunger Game album, for everyone to watch at any time. Facebook has a dedicated staff to regularly replace the latest shooting video to meet everyone's curiosity at any time.

And then, a few months before the reality movie appeared, grand launch of the experience of the same name game-"Hunger game", so that we can not show in the film before, on the film's main content has a very clear understanding, and in the game such a user experience on the marketing model, can drive users "empathy" experience effect, Let a movie that didn't start, already has a good game of fans, down, these fans will want to see the real version of the actual effect.

Fans of Game Hunger Games there is a daily update of the filming situation, there is a famous singer theme song, this is Word-of-mouth marketing application in the best effect on the network, which is like a fall of the mountain snowball, rolling the larger, this is the typical snowball marketing theory. Word of mouth effect, reputation, and constantly appear new fun things to stimulate the user's curiosity, growing, it can be said that this is the film Network marketing the ultimate success of the key-because Lion gate pictures of the consumer's mentality, so that they continue to maintain a strong curiosity, will make the box office high. Just imagine, we all want to find out, how can we not go to see it?

In the two years before the release of The hunger Game, Lion Gate film, in the network marketing, especially Word-of-mouth marketing, do their homework, so once the release, there is no death loyal fans to come to join. Obviously, high popularity high box office, for "Hunger game", this is the inevitable result.