Film network gradually increase the proportion of solo films

CCTV6 Film Channel's vertical portal [movie Network] announced recently, now has obtained "Ruffian hero", "Search", "Big Sasha", "four Famous Catch", "Rich Fuchun map", "Listen to the Wind", "shivering", "a romantic Thing", "Detective Honey" and other films exclusive network copyright, After one months of filming in theaters, fans will be able to www.m1905.com online on demand.

Since January 2012, [film Network] gradually increased the proportion of solo films, such as "Big Hunt", "Huang Jinda Robbery", "first" and other popular domestic films have been adjusted for exclusive broadcast. Data show that, after the introduction of the unicast strategy, the [movie Network] paid channel revenue and traffic significantly increased to this June, the [film network] Average daily visits, daily average, the total length of the film, compared with January this year, respectively, the increase of 33.24%, 43% and 57.66%. As of July 11, the solo film "Huang Jinda Robbery" became [movie net] first-half hits the champion, total flow exceeds second "Soul Chariot 2" nearly 10 times times. In this respect, [movie net] Marketing center general manager Leigh said, "as a kind of scarce resources, the video will be effective to attract users ' attention, in the increase in traffic at the same time, increasing user viscosity, in 2012, [the film network] will be in the introduction of homemade content at the same time to provide a large number of In the domestic online video industry to create differentiation, strengthen [film network] own brand, enhance competitiveness. ”

According to Leigh revealed that the second half of the [film Network] will be launched "Ruffian hero", "Search", "Big Sasha", "four Famous Catch", "Rich Fuchun map", "Listen to the Wind", "shivering", "a romantic thing" and other exclusive films for online users, and to carry out large, high-intensity rights, focus on monitoring small and medium sites, BT seed Download Station, QVOD fast broadcast and other piracy, for the single broadcast business smooth start to create a good environment.

At the same time, [the film network] will continue with Youku, potatoes, Archie and other video sites to build a pay alliance, through the extension of the two-month payment period to the way, "unified pricing, unified online, unified settlement" in the form of the Internet to launch the latest film paid to watch the service, in helping "Internet hospital line" mature, while the Make up for the lack of traditional film distribution mode, and cultivate internet users pay to watch the film habit.

Leigh said, "This year's major video site operating pressure increasing, the movie copyright market fictitious high price already started to fall back, [movie net] will be more rational to face the market, the emphasis chooses the film investment is big, the cast is strong, the propaganda scale is huge, the box office anticipation high movie, through the fine product alone sowing way, promotes [the movie net] the influence , while promoting the healthy development of the film industry chain. ”