Financial crisis advertising industry has been confronted with heavy innovation and marketing model rising

According to foreign media reports, the United States well-known blog Julia Boorstin to the advertising industry suffered by the cold winter on the impact of traditional media published an analysis of the analysis that the media industry as a support industry-the advertising industry has been hit since the economic crisis, now seems to be getting worse, which will promote the continued decline in traditional media　　The flagging advertising industry is pushing the traditional media industry into the abyss. But overall, the 2010 media advertising is expected to be better, as the industry said: "If we say last year in this period of confidence for the next year, we are now considering how to get the development space in the recovery, to seize the opportunity."　　"The new model of marketing in the crisis: adolescent professional experience Education marketing as the" crisis "to attack the advertising industry has experienced the" danger "of the damage, but also to find the" machine "of the light. Facing the crisis and the bottleneck of China's advertising industry, CTR Market Research said: "Advertising category, brand and audience composition, will become a new round of advertising market competition to win the key."　　"Adapt to the new ideas of advertising marketing, brand new marketing: The professional experience of youth marketing to become Coca-Cola, according to the Wave table, and many other brands." It is understood that this form of media communication, integration of experiential marketing, education marketing, parent-child interaction marketing, brand implantation marketing, and precision marketing, such as the essence of marketing models, set booth, activity venues, advertising media effect and integration, to solve the simple implantation disadvantage, is a soft implant as the main body, all-round,　　Multi-angle Integrated marketing model. Through to the brand production process, the sales process, the service flow and so on the real simulation and the scene reappearance, lets the teenager experience person intuitively to feel the brand culture and the product, leaves the indelible "the brand mark".　　Because the professional experience itself is a kind of entertainment process, the participant's active participation is advantageous to take the initiative to receive the brand appeal information, realizes the deep brand memory. Adolescent professional experience Education marketing since the 99 Mexican children's experience pavilion successfully combined with hundreds of well-known brands for implantation, in foreign countries have achieved good social and brand benefits.　　Japan, South Korea, Taiwan and so on have followed such a marketing model. Youth professional experience Marketing was introduced into China in 08. According to incomplete statistics, there are now 7 or 8.　　Beijing's joy is the largest in the country, brand implantation effect is also very significant. The economy is recovering, and the advertising industry is picking up, Nielsen's data show that advertising spending in the Asia-Pacific region is on the rebound.　　China's growth was 17%, and signs of recovery were clear. Marketing expert Maozhong also said: Brand marketing planning has already entered the spring.　　Brand competition for High-quality Media resources has become white-hot. The emergence of new media to the advertising market has brought a lot of bright spots. As the new media with interactive and accurate communication functions, advertisers can use the new media timely access to feedback information, accurate measurement of advertising effectiveness, targeting audience groups, has become a cheap and efficient choice. Implanted marketing in recent years has maintained a high speed of growth, especially the youth professional experience marketing, through the interactive experience, the brand information to the audience groups, to achieve more accurate dissemination, and therefore by the advertisers favor.