Finding a way out in the dilemma: the interactive marketing of customer relationship is promising

Because of the lack of obvious profit model, the electronic magazine industry is looking for a way out, and a new business model is becoming more and more obvious by the competitive pressure of some traditional industries and the marketing reform.

Customer relationship interactive Marketing outsourcing, a fusion of electronic magazine technology, licensed direct mail technology and CRM (Customer relationship Management) technology outsourcing services, with its e-customer relationship management concept, fashion expression, one-on-one and customer interaction between marketing, The advantages of lower cost of thousand people are being adopted by some highly competitive traditional industries, and the market prospect of electronic magazines has new variables.

At present in China, most small and medium enterprises ' websites are not used for business-to-business or business e-commerce, the definition of website function is only the business Electronic Business card, is only a brand communication channel in the Internet field. Along with the enterprise to the brand resources development attention degree enhancement, people to the brand image understanding also unceasingly in the progress. In the marketing campaign, who mastered a good brand is like digging a gold mine. Yan the image and style of many Chinese websites, relatively rough and mixed; In the marketing process, the low-end image of the site will allow customers to form a low-end image equivalent to the low-end enterprise/brand impression, often resulting in a large amount of money and manpower marketing campaign, the effect is counterproductive. On the customer side, for many businesses, trading is important and customer relationships are more important. According to statistics two visits customers can bring 25-85% profit for enterprises, fixed customers increased by 5%, corporate profits will increase by 25%, but the reality is that many customers after the first visit is gone forever. The traditional marketing model is based on mass media such as television, radio, newspapers, magazines and other large areas of consumer implementation impact. Consumers buy products based on the product information provided by these mass media. From the point of view of communication, this way of communication is "one-way". With the rapid growth of product and brand type and quantity, consumers ' access to product information is more and more extensive, which leads to the weakening of the influence of mass media on consumers.

Customer Marketing interactive Outsourcing is in the integration of "website + Electronic magazine + licensed direct Mail" and other technical advantages, the Chinese businessmen to upgrade the site of 2.0 of the company's Web site, upgrade the internet marketing capabilities of small and medium-sized enterprises in China, into the club marketing, member marketing, activity marketing. For example, many business activities promotional products DM, company catalogs, catalogue, promotional materials can be made into electronic magazines, its advantage is the static content into multimedia, dynamic, interactive, rich, interesting, electronic magazine unique video ads, DIY product experience, Interactive games and online questionnaires and other interactive functions, can be a good business and consumers to achieve a deeper level of interaction and communication. Through E-postmail subscription and delivery of enterprise-related information can obtain more accurate access rate and more effective, so as to achieve the traditional paper media can not achieve a full range of promotional effects. At the same time into the customer relationship marketing model, the relevant promotional information such as new products, holiday promotions, birthday greetings, corporate anniversary, promotional activities and other content to make exquisite mail delivery to customers, while helping businesses to establish internal customer management system, the site to increase the internal mailing list management functions, to help businesses more proactive , more efficient marketing methods to find, maintain and develop a more stable partnership with customers.

Of course, any business model is not a universal test, which is suitable for the industry, which products, which brands, market space, and there are other forms. This requires industry practitioners from the market to go more in-depth exploration, return to the consumer who is the merchant? What channels are they used to learn about businesses? What tangible effect can this service bring to the merchant? And so on marketing the most fundamental problem!