Five trends that marketers must understand at CES

January once again means to greet the bell-ringing moment and a crowded week of meetings, product demonstrations, on-site visits; Well, this is the annual CES.

For marketers, none of this matters, and it's important which product has the highest resolution, the thinnest, the biggest, or the best 3D visual feast. Instead of worrying about all the flash and noise, it is the five trends that have prevailed this year.

1. Television is no longer the only screen

Fans spend a week online collecting their fantasy team's Scout reports, playing Madden Social on the iphone and most of the time the TV is not the only screen. A housewife spends a few hours on TV for one months and goes on Twitter. This era of consumer screen agnostic will be explained at the CES showroom. If television and mobile devices have been in a corner, as in the past few years, it will be completely detrimental to consumer interaction with devices and media. Smart product manufacturers show that the equipment has been able to truly integrate into people's lives.

2. Touch screen requires a new type of advertising to appear

The popular iphone and IPad explain how touching is the main way to interact with many digital devices. Instead of saying that clicking changes the interactive advertising that people are involved in, Samuel L. Jackson has focused on speech recognition, which is a very good business model, turning a gimmick into a meaningful way to navigate digital media. In addition, the gesture control system has gone beyond the Xbox's other types of devices. If greasy can offer their own gestures to unlock as other brands do, it's better to have their own private menus.

3. The Internet expands social networks

The 2013 CES social media focus is not on how people maintain their relationships, but on how devices interact with each other. But the idea of using the Internet to control refrigerators is a cliché, and new ways of connecting will be more effective. Now the refrigerator can send food deterioration alarm, thermostat can automatically adapt to consumer preferences; when clothes are washed, the washing machine automatically reminds busy parents and distracted students. Brand marketing needs to play an active role to promote innovation and promote the most feasible products, while strengthening software development can make technology more useful for life services.

4. The game between technology giants consumer benefits

Google's full focus in 2012 was not Android, but mobile app apps, the iphone

Provide app maps. Microsoft has quietly released Xbox SmartGlass on iOS and Android devices, not just windows, where independent electronic readers seem to be dying, but software is more important than Amazon and hardware. That's why Facebook doesn't do the phone business because it's in every phone.

All this change is to increase market share, and the goal of many technology giants is to expand their influence as often as possible (providing opportunities for marketers to touch consumers). These generous acts are, in fact, a manifestation of greed, which is beneficial to consumers. One of the most exciting things at CES is the innovative application of third-party applications to the mainstream media to bring users a better operating experience.

5. Are there any fresher products? For the February product launch, maybe we're a little less hopeful.

Which is the biggest product provider at CES 2012? Try to say each name. Looking back at the 2012 Huffington Post and CNET, the emphasis is on the different tastes of journalists and consumers. Nokia Lumia 900 is known as the best mobile phone, but Apple and Samsung have won most of the market share. HP's Envy Spectre is the best notebook, but Amazon's best-selling list is 586 PCs and its accessories. CNET is very prescient, at least they have added MakerBot Replicator to their list, and MakerBot's destructive three-dimensional printing technology is a pioneer in the industry.

CES is a rare opportunity to meet media and product manufacturers to get first-hand experience and technology that this year began to deepen the media in the next few months can bring changes. At CES you will see a lot of important products, all the headlines are no longer a single display or scanning device. Where to go, follow the potential of remotely viewing which devices to adapt and influence consumer behavior.