These two days have been thinking about the marketing site user experience problems, marketing stations to establish the purpose is to marketing, it seems that the relationship with the user experience is not very big look, but in fact, the user experience for the marketing station is very important. In Peach view, the marketing station must pay attention to the problem of user experience, only the user experience better to have more users.
Why give users the best experience?
Whether it is to do marketing sites, or to do other types of Web sites, the meaning of the existence of the site is to meet the needs of users, provide users with the necessary information and messages, to give the content and services they want. Marketing station is like this, we do marketing site for marketing, is to sell products, the site is a window, is a storefront, is directly facing the user's terminal. When users browse our website, what is the key to the first impression? If you feel that your site is not professional and can not find what he wants, then next time he will not be able to browse, you have lost a potential customer.
Users through the search engine or other ways to your site, indicating that he has problems to solve, take the current network of common weight loss site. People who come to the weight loss station are basically people who want to lose weight, is losing weight or want to lose weight people, then he came to the website, see is very professional weight loss knowledge, very comprehensive weight loss method, also can see other people lose weight success story, can understand the whole process of weight loss, then he will feel this site is very useful, May be collected, next time to browse, there may be orders generated.
How can you give users the best experience?
The design of the website should be from the user's point of view. When designing the architecture from the website, it is necessary to take into account the user's needs, to try to figure out the user's psychology. If it is the user, he will pay attention to what, most want to know what, the structure of the site to meet the user's easy access requirements. Which columns should be designed, which columns are most commonly used by users, should be placed in the location of the Web page. What columns to highlight, which columns can be placed in the corner, these issues should be considered in a holistic and good. The form should be simple and not simple.
The content of the website is close to the actual need of the user. To understand what users most want to know and what information to provide to meet this requirement. Content is the means to attract users, but also the way to retain users. Site content also want to try to figure out the user's psychology, understand what they want to know the most content.
Advertising on the website should be eye-catching. All the above is done for marketing services, if a lot of users, but did not produce orders, it is necessary to consider the site's advertising whether there is a problem. Ads should be placed in eye-catching places, advertising to attract people, but can not make people feel bored and boring.
Above is the flat peach about the marketing website user experience Some views, hoped can give the general webmaster friend and the Network marketing practitioner some help.
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