Focus on six-point mailbox marketing new strategy

With the advent of the economic crisis and the rapid pace of network technology, many companies began to change the traditional marketing model, such as in the media and television mass advertising, instead of using e-mail and other means to implement a faster and more accurate marketing strategy.

For now, email marketing is in the ascendant. China's 18-25-year-old consumers are more likely to receive digitized marketing messages, such as news (67%), electronic product information (66%), entertainment information (64%), Telecommunications and automotive Information (62%), according to data from some survey agencies.

However, young people are wary of the various threats associated with email, including spam, viruses, id theft, and cyber scams. Other surveys also suggest that every Internet user in China now receives an average of 10 spam messages per day, and the economic loss of internet users handling spam is 6.069 billion a year, and spam has become a public nuisance on the Internet.

e-mail marketing and spam put Buddha on both sides of a coin, both of which are at any time likely to convert to each other.

In this regard, epsilon, president of the Greater China region Zhang said that spam can not be a unilateral attack or defense, there should be a set of management measures to standardize the management of e-mail ads. E-mail is not unable to send, but not without norms of hair, should be under the control of the healthy development of rules, this should be encouraged.

At present, mail marketing is not very good network marketers, because some people rarely go to see the mail, even if it is not necessarily clicked. But if the mail marketing done, the effect is pretty good, experience and share with you.

1, Mailbox Collection method

The mailboxes collected in the network must be your customer base. For example, you are doing training in Beijing, then your customer is Beijing's business owner's mailbox, then how to collect these email address. You can log on to the local talent site, because the recruitment information released by the network, have left contact, which has a mailbox address, with the acquisition software can be collected. Some websites need to log in to see the contact method, now many acquisition software support login acquisition function. It has been said that the collection of software need to charge, otherwise there is no way to save the collected content. I have a method here to teach you how to save, I 1 hours to collect 3,000 email addresses. (Do collect software friends do not beat me, I strongly support genuine)

2, the compilation of the theme of the mail

The message subject directly affects the lifeblood of your e-mail. Some people in the mail topic directly is the advertising theme, content is the company's website, so direct Han, will let the viewer directly see your real purpose, but the chances of being deleted is very large, unless he just needs this thing. If you pay attention you will find that the real marketing master, never say I sell what products, but said I help you do. Mainly arouse the interest of people who look at the mail, and then produce the click Behavior.

3, the content of the message planning

The content of the message should be combined with the theme, otherwise it will let the viewer have the feeling of being deceived, he praised you means clever while the message deleted. The compilation of content to be realistic, avoid not to long, because everyone check the mail must be just have things to do, not to send mail to customers is their own mail. If there are pictures in the content, the pictures are exquisite, bring your own ads and links.

4, understand the principle of spam

Now the mailbox has the function of anti-spam, what kind of mail will let the mailbox as spam, have a good understanding, do not work hard for half a day the results of the mailbox when the spam processing. Now there are a lot of spam standards online, find their own, here is not detailed.

5. Time to send mail

As the saying goes ' weather, geography, people and ', time is very critical, the time to send mail is the best one of the early days of a holiday, in fact, the best way is the mail recipient of their own holiday, for example, birthday. But we have no way to investigate the recipient's birthday. Then only the early days of public holidays. For example, now that Christmas and New Year's Day are coming, you can send mail to the recipient by greeting. Officials do not play gifts, 10 people have 9 people will open to see.

6, pay attention to observe the effect of mail marketing

When a thing is done, it must check its effect and the result. How to detect the sending out of the mail has no effect, this will require you to add a link in the content of the message, as long as the link through this chain is the mail marketing audience.

It is reported that the Ministry of Information Industry in 06 issued an important statute "Internet E-mail Service Management measures", that is, in order to standardize the e-mail market and specifically formulated.

In the industry, Epsilon is known as a licensed email provider and anti-spam. At the recently concluded Internet conference anti-spam Sub-forum, Zhang analyzed the new definition of spam and new opportunities for e-mail marketing in China, and discussed with delegates how to effectively restrain spam and how best to ensure the proper operation of the email marketing industry.

Zhang says Epsilon offers a mail platform that allows customers to use epsilon technology for precision marketing. "Like a man going to the plough, we offer you a quick plow." ”

Zhang emphasizes that email marketing is an ongoing process of improvement. "When an email is promoted, the system gives a lot of feedback, such as if the user has not been opened or if there is a purchase." "Based on this information, the database can be categorized to provide the basis for the enterprise to develop the next marketing plan," Zhang said. The next time marketing, there may be some feedback back, through such continuous improvement process can be more accurate marketing. ”

Making marketing more accurate also means getting away from the junk, which is probably the essence of all marketing methods.

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