Focus on the new ideas of network marketing project started

The pharmaceutical industry will continue a series of mergers and acquisitions for 2009 years in 2010. For example, for the first time in 2010, drug concentration procurement and distribution, pharmaceutical business will accelerate the integration. At all levels of medical institutions in the implementation of drug centralized procurement and distribution of tenders, the distribution of information management, modern logistics capabilities, such as the threshold of hardware and software requirements greatly improved, small and medium-sized enterprises will inevitably be large modern commercial enterprises to acquire, business concentration is inevitable, market share to the business leader accelerated concentration, Help to enhance its long-term core competitiveness, support its performance to maintain a faster growth rate. The introduction of the list of basic drugs can be said to be a watershed in the pharmaceutical industry in the 2009, is still the pharmaceutical industry in the "Big Enterprise", "big Group" benefits, for the pharmaceutical industry, two or three-line enterprises may appear some difficulties.

Until then, like almost all traditional pharmaceutical companies, propaganda depended on television advertising. Health people in recent years, advertising investment has been maintained in about 180.035 billion, the launch strategy is the CCTV plus satellite TV cross coverage of the pulse-type launch. But that little money is too little for TV commercials, almost one-third of the competition's drugs. The voice of advertising is weaker and smaller, the market share is less and less, cast or not, every year in the test of the health of the decision-making level of management wisdom. Too few resources, opponents too strong, Shang. Advertising creative to break through, to find new ideas and appeals point, publicity methods to break through, to find new alternative media. In this way, internet advertising into the health of the high level of consideration.

The internet as a new advertising carrier, industry development by leaps and bounds, in recent years has created a lot of people to see the dazzling form of advertising, and even the name also makes people feel refreshing. Is that these patterns of constantly refurbished advertising, not only in the impact of traditional media market, but also to disrupt the thinking of advertisers. decided to seek advertising breakthroughs in the health of the people, found a professional Internet advertising agency planning company, by them for the first net of the people to design advertising programs. The advertising company took a short time to come up with a set of plans for the health people's plan. The program includes Sina, Sohu such mainstream portal on the hard wide, ya ya, cradle such a vertical portal on the online activities, medicine and health sites on the soft text release, and other forms of advertising, including dotting, banner, topic hype, there are soft and hard, all covered the target crowd. The whole case offers more than 600,000.

It has to be said that the people at the top are wise. The plan is placed on the desk of the top of the kin, and is put on hold for a long time. The health of the people at the top of the thinking: This network advertising scheme, although it looks beautiful, but there are fatal flaws.

First, the advertising coverage is wide, but whether it can be effective? We all have the experience of surfing the Internet, Internet users do not waste time to see those boring ads, especially pop-up ads, in the rape of the eyes of netizens, but also enhance the potential user's aversion.

Second, the form of advertising can be another target customers tempted? Online photo of the baby has a lot of forms, there are many target users for small souvenirs and not too troublesome to participate in such activities to upload votes, if the number of limited, then the user registration information for the enterprise can have how much value? How to innovate the form of network activity How many tricks can you turn out?

Third, the effectiveness of advertising is sustainable? Advertising period topic can fry hot, how to calculate the hot, after the advertising period, what can be left?

Four, although the price of internet advertising is cheaper than television, but also ten thousand or twenty thousand a day, such investment in addition to the last to change the advertising company a piece of paper do not know is really false data and the analysis of the justification, what else can have?

What is the credibility of these so-called exposure rates, display rates, click-through rates, and participation rate? Can the effect of Internet advertising be just like the traditional TV ads? Just as the people at the top of the building are thinking, another set of network marketing programs has aroused their concern. This is a set based on enterprise website optimization, take the Enterprise website promotion mode of network Marketing program. The core of this package is to build a long-term platform for businesses to advertise in the Internet world, the construction of this site to meet the browsing habits of netizens, to allow netizens to find you whenever needed, to let you interact with netizens, to let netizens give you the opinion of your products, to let you have the opportunity to answer to the Netizen one-on-one his questions , to let netizens don't feel that you are in Wang Po sell melon Puff, want to let netizen need you to be inseparable from you, want to let Netizen actively spread you, want to let netizen every day the threshold of your website tread break.

is not to do the website? Every enterprise has its own web site, and even some companies spend dozens of of millions of dollars on websites, but it's clearly not up to the requirements we've mentioned above. An interactive site is a "dead" site, like a luxurious museum decoration, but the door closed every day no one to visit, do not have any propaganda role. We want to do is a "live" site, the first step, from the site optimization began.