Banner two or three how to design and improve the conversion rate

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See several articles written banner design. The angle of consideration is the conversion rate and visual guidance of banner, which has nothing to do with beauty.

The first point of view is: the use of banner in the eyes of the people to guide users. The following figure is the effect of two different banner tests using an eye-movement tester. Obviously, the main text section of Figure 2 receives more attention. Of course, this is all based on the user's willingness to look at your banner, because ads are often ignored by users. The collection is very incomplete. Welcome to Add.

Smashingmagazine at the bottom of this article is a banner: to apply.

The second point is that advertising links to pages that match their content, reducing the page bounce rate.

The figure below is the same ad to the different two groups of page bounce rate test: Figure 1 is linked to the search results page, Figure 2 is linked to a more matching drill page, the bounce rate is reduced by 20%. If advertisers advertise on Pay-per-click, the latter will certainly bring more revenue.

Of course, this is all based on the user's willingness to look at your banner, because ads are often ignored by users. Essays do the record, the collection is very incomplete. Welcome to Add.

Reference articles:

http://www.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/

http://blog.gexiaofei.com/google-tip-for-website-convertion/

Http://www.useit.com/alertbox/banner-blindness.html

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