Digital Marketing: The 7 steps that cannot be ignored the digital wave will sweep the world

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[Guide] "Mobile terminal", "Social Network", "e-commerce", "O2O" and other words continue to be hot, with large data as the representative of the digital wave seats the world, users more time on the mobile media. About digital marketing, here are recommended to promote the development of marketing 7 steps.

I. Web Design Beautiful

Web pages are the visual elements of the eye-catching and realize the message content. 94% of users attribute their refusal of access to a Web site to bad web design. In fact, a good site, in addition to all kinds of information to the most efficient and convenient way to convey to the audience, but also pay attention to the overall beauty of web design, with clear, integrity of the page, so that people browse up a happy mood.

Two. Mobile Web design should not be overlooked

With the development of the mobile industry and the pace of life, people increasingly rely on mobile phones. We can not only contact with friends and relatives through mobile phones, but also can surf the internet to browse information, even the usual sitting in front of the computer online shopping habits began to transfer to the phone. However, 57% of users said they would not recommend a business that is poorly designed for a mobile website. Therefore, want to do a good job of their own brand, promote their own goods, the vast number of electric operators must pay attention to the design of mobile Web site.

Three. Button The Pulse of app development

We can often see such a scene: When the bus, take the subway, and even the toilet to take the mobile phone, reading novels and browsing the web. Many people use fragmented time to see mobile phones, thanks to the advent and application of the app. The development of mobile internet has spawned many convenient and practical products, and app is one of them. With the popularity of smartphones, apps are getting more and more popular with people.

According to statistics, 82% of smartphone users spend time online on app clients. App's convenience, has accumulated more users for the merchant, has brought the huge profit, has played the key role to the merchant's income generation and the future development. To promote the development of digital marketing, the pulse of app development must be closely buckled.

Four. SEO Optimization of social effects

With the development of the Internet, SEO, that is, the rapid rise of search engine optimization. With the traditional push-and-play marketing, such as e-mail, advertising leaflets compared to the SEO has the characteristics of precision. More commercial value. According to the report, the traditional push-and-play marketing in the exchange rate accounted for 1.7%, and SEO accounted for 14.6%, the two are almost 10 times times the gap. The rapid development of SEO let the marketing market enter a new stage of development, more and more enterprises began to pay attention to search engine optimization.

Five. Pay-per-click advertising is a big

PPC, that is, Pay-per-click Advertising, is the most popular search engine marketing network advertising forms. In recent years, with the development of mobile Internet, PPC model is more and more favored by enterprises. 32% of PPC agents say their customers mainly choose PPC to sell their products or provide direct service. Reasonable use of PPC this important form of advertising for the promotion of the benign development of digital marketing is helpful.

Six. Social media favored

At present, social media has developed rapidly and has been favored by people. 74% of marketers say their customers spend 6 hours a week on social media. The main reason for this phenomenon is that social media has a great advantage in communication and sharing. Social media has the characteristics of timeliness, interactivity, convenience and so on, which can better meet the needs of users to communicate and make friends. With the increasing dependence of people on mobile phones, social media play an increasingly important role in consumer's daily life.

Seven. The slow development of mail marketing, the rise of online buying

As the oldest marketing way in internet marketing, the growth of email marketing slows down. People start experimenting with a variety of marketing methods, such as online buying. According to statistics, 66% of consumers began to buy online. Compared with traditional marketing methods, online marketing has great advantages. It is more direct and convenient, at the same time make the distance between the manufacturer and the user to achieve the minimum, the service period also wireless extension. In the ever-changing era of large data, online marketing is the enterprise to win the survival, development must be skilled in mastering the tool.