From the beginning to build the Web site to implement the specific steps of network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article Doseo the system of novice from the beginning to build the Web site to implement the specific steps of network marketing, as far as possible to avoid disorderly operation of the impact of the time and efficiency of the station, the article for individuals and small and medium-sized enterprises intend to optimize the site as the main way to promote the reader.

The first step, the preparatory work before the station

First of all, when there is a need to build a station, we must first clear the purpose of website construction. What is the theme of the website? is to carry out a comprehensive discussion of an industry to promote their own, or directly simply released what kind of products? What are your target customers and where are the target customers? For different customer groups to select the content of the site and domain names, space and so on.

In addition, but also to prepare a number of Web site content, to avoid an empty shelf Web site, the site in advance of the column structure to determine good, to avoid large-scale changes after the online. To determine the development of this site planning, that is, the previous points, do not today is a movie site, tomorrow to change into a local portal, no 35 days, the site has become a classified information site. Only from the SEO point of view, this is a blatant challenge to the search engine patience. SEO and other industries, even more than other industries need patience, to remember that the site is not only for search engines to see, but also to "users" to accumulate attention. I learned that some stationmaster's real situation actually has 35 days to change once edition, even a day to change a few times, found a "good" program, the original site deleted again, no prior planning, online after no data and the accumulation of popularity, the effect is more and more far away from the SEO.

Choose a good domain name is also very important, in many other related tutorials have been mentioned, here no longer repeat, simply: try to choose International Domain name (. com/.net); Register as far as possible from overseas registrars (for security reasons, Domestic registrars can easily be a piece of paper administration or a certain rule to stop or even delete your domain name, try not to choose Pinyin + English mixed;

At present, many virtual host operators to launch independent host IP, recommend this type of space, this will be slightly considered to be a higher weight, and is not easy to be shared by the traditional virtual host of other sites by the search engine penalty site is compromised, important is stable, because of domestic internet situation, a simple domain name can not meet the management, is often directly blocked the problem of the IP site, if it is a shared IP is easily compromised. In addition, the optimization of Chinese language stations, as far as possible to choose the domestic or Hong Kong space, in other articles I also mentioned that the overseas space is easy to be Chinese search engine down the right, the reason for analysis may be based on the region to judge the importance of the relevant, as well as the speed and stability of Whether the overseas space is suitable to optimize the Chinese station, at present still has the dispute, the search engine also does not have the explicit answer, but according to the recent 1 years my concern own project analysis result, at least 3 cases confirmed the overseas space Chinese station to be lowered the right. Doseo that this risk is not to run, but because the record can not be settled in the mainland, you may temporarily choose Hong Kong space. Now most of the space Control Panel can set custom errors, but you need to be careful to use the HTTP status tool to test yourself later to see if 404 errors are returned.

Construction site requirements, plans, domain names, space are OK, you can proceed to the second step, the website production + online.

The second step, the website production + on-line

When it comes to Web site production, it involves specific Web site production techniques. SEO aspects of the comparison should be noted:

1, the website foreground layout should be reasonable, the code should be concise. In addition to tabular data, the page is used as a whole div schema. The advantage is that less HTML code, highlighting text content, spiders crawl fast.

2, build the station procedure aspect, chooses the mature website construction system (CMS). Recommended to use PHP+MYSQL to structure, stability is the first. The program's CMS system in the URL optimization is also a good foundation. Metinfo (medium and small business sites) and Yiqicms (for small business sites) are recommended here. Use this kind of program need to note is not frequent change site template, url optimization set good, do not change the rules at will, lest cause a large number of 404 errors.

3, update the content. Updated content not to quantity, to pay attention to quality, not big rules to copy other people's articles, as far as possible to some original long text. Even if you copy other people's articles, but also pay attention to copy with their own theme-related, the article if the search engine simply to see, you can make several changes, camouflage original. But pay attention to reasonable inner chain. Because it is with the plan to start the station, then in the update site content, we should pay attention to the construction of the content within the chain, reasonable guide search engine will own the resources of the site integration analysis, to avoid waste.

4, some other details, the picture to add ALT hint, link plus title, minimize the use of flash and javascript\vbscript web effects. Add the site statistics code to analyze the user's access behavior. Recommend the use of Baidu statistics and CNZZ webmaster statistics. The former advantage is to be able to count to Baidu to update the specific records of the site, the latter's access to statistical analysis more intuitive.

5, the processing of the above steps, invite a number of users in different regions to help you online test the opening speed of the site and so on. Use professional webmaster tools to detect the elimination of links. No problem, the website can be promoted online.

The third step, website promotion, SEO

Since our theme is website optimization, we will not discuss the bidding rankings and other paid promotion industry.

1, a number of SEO articles have been the chain to do in the first place, so how to do effective outside the chain? A new station, has not been included, or just been included, blind to find links without good results. So Doseo recommended to write "soft wen." Soft text is the meaning of soft advertising, but how to write a soft ad can be accepted by others, reproduced by people without being deleted? This requires a certain amount of text organizing ability, because even if the soft, also must have certain value to be able. The naked text advertisement Nobody likes, if can let the reader see when feeling this article still has the meaning, said has the reason, can attract it to continue to read down, even if succeeds. A certain procedure, soft Wen is also a way to disseminate knowledge, both share knowledge to others, and let their website advertise, this is the purpose of soft text. How to write a good quality soft text, Doseo will also be specific to write this kind of topic.

2, more to the same industry to expose their own website. To some of the same industry community site to participate in peer discussions, or to raise meaningful questions, or to help users answer questions, Create a popular id.id is your site's domain name or name, after a period of time to pay, appropriate exposure to your Web site, the altar friends will not mean to send you an IP, the administrator will not put you as a professional advertising robot mercilessly deleted. At the same time, in helping others, they must also progress. Because it is the same as your site theme of the industry, but also for your organization of writing soft text to provide a good source of more than one.

3, links. The web itself is a interconnected world, and spiders like being linked to a lot of people, which means you get a lot of approval tickets. But do not blindly find links, do not have any links to any topic to do. For example, you are a corporate site, do not and what the human body art such as the site to chain. Not discriminate against these sites, but the subject is too far away. And this kind of site more sensitive, easily because of policy and other reasons are shielded or punished, avoid being implicated. Always check the links of the other site health situation, to see the other party to do the friendship link is still in. Don't take a breath to add more than 10 or dozens of friends chain and ignore, friendship link also represents you to the other side of a state of approval, do not "cast the wrong vote" is still in the dark.

4, you insist on, perseverance. Whether it is to update the article, release the soft article or find a link to add links, we must maintain a certain frequency. Don't give up because you feel like you haven't seen the effect for a while. Website optimization is a long-term work, a good natural ranking of the position is limited to the previous site will try to maintain, the new station to rush to the front, but the top 10 only 10 positions, want to go up hard, if not adhere to or slack not forward, down the speed will be beyond your imagination.

Every day according to the statistics of the site analysis of Visitors ' preferences, analysis of popular sources and make the site to optimize the adjustment; According to the Web site's access log (can be obtained from the virtual host provider), in-depth analysis of the user's activities. Your daily work users and search engines will be in mind, the search engine for the new station to update the frequency will not be too fast, or even put in the "sandbox" to your station to test, once the work of the results add up, the effect is clear up.

W actually from the construction station to promote far more than this thousands of words can be expressed clearly, we from the practice of their own analysis of the experience is the most valuable. Doseo (http://doseo.org) wants to discuss and explore SEO knowledge with partners.

Article Author: doseo

This article address: http://doseo.org/2010/09/12/site-seo-123/

Copyright © reprint must be linked to the form of the author and the original source!