From traditional enterprise to Internet video Marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Last night on the Ku6 on the Internet to see a few interesting videos about college life, of which three of small stories so that I feel very close to their former college life state. But under the fine goods, only then discovered this originally is founder notebook computer's one advertisement, made oneself also cannot help ya a smile,

In fact, the three video clips produced on Ku 6 in general are not very long. But they are the new students in the University of different common anecdotes for the theme, more close to life. Therefore, in these videos in the shortest possible time to achieve the best performance, which requires extraordinary creativity. For example, these three short films can make people feel 42 power. And, these 42 forces are still the kind of force can dial the heavy. And the power that is hidden in it, is the wisdom and creativity I've been talking about. It is because only with exceptional and extraordinary creative imagination can the short film play its greatest publicity.

This also lets the author associate to this July CCTV News reported, a section about France Evian Mineral water video advertisement. Its in just a day less than the time, created up to 800多万次 amazing clicks. From which we can find today's entertainment video marketing, coupled with the word-of-mouth communication between netizens recommended, has become more and more popular, and this for many such as traditional brand manufacturers such as Evian, effective viral video marketing not only can compress costs, the most important thing is to achieve the best marketing results. In a marketing saying: Effective is the hard truth.

Although this is simple to say, it is not easy to do. That year's Baidu video, because there is no budget to force out the three 100,000-level network video. Of course, the results are well known, and the three-video effects can be measured in billion. This is visible, video marketing to want to four or two, you must use the 42 force, so that it can play the most effective. And the hidden power, not money can do, but to spell wisdom and creativity.

The following gossip does not pull, you reader or first to enjoy these three video bar.

The first: "The most magic beast in history"

Comments: It is well known that the performance and stability of a laptop is judged by its quality. So how does this work? Through the powerful configuration and its application of advanced technology to explain? It's too corny, and it's hard to show in video clips.

And the video of the student to the cafeteria on the road is always fast forward, rampage, but his attention has never left the computer, very simple picture, very ordinary storyline, but reflected in the use of the stability of the notebook computer can let the viewer have awareness. Add the tail to play "Warcraft" in the canteen to the master, side desperately shouting "add blood" of the funny scene, so that the viewer in laughter, not only to the things left a deep impression, more importantly, let the viewer from the subconscious recognized the brand to spread the image. So while the whole piece doesn't say anything about the founder's Notebook, it is described by the picture in the life, which is the perfect ingenuity of the video producer.

The second one: "Class, the consequences of name-naming ..."

Comment: This video is to choose to "class call" as the subject matter, I believe this topic in college students is the most attractive (after all, we have the experience of empathy). The drama teacher humorous language, coupled with the classroom students exaggerated performance, as well as from many students through the internet, "voice answer to" funny way. Let everyone is not nostalgic for the university, once skipped class to give a person to answer, escaped a robbery of familiar scene!

This video is to convey the founder notebook strong gigabit NIC configuration; If you express it in a normal way, I think it must be hard to remember. And this video is to let the viewer laugh, then cleverly out of the introduction of gigabit NIC configuration, but can get unexpected results. Of course, it's also a very creative idea about "voice response" itself, so it's not surprising that the show impresses the viewer with the brand they want to spread.

The third: "The Peeping Tom's incomparable Love"

Comments: Today notebook Most attention is portable, frivolous. Performance Notebook frivolous advertisement many, usually everybody's propaganda all is the numeral to speak, the fuselage thinnest no more than how many millimeters, but only by the numerical explanation such old-fashioned method is not any creativity.

This video intercepts the inside of the dormitory, the students in the play in order to peep the roommate to the girlfriend's confession practice, the laptop with a camera screen from under the door into. But anyone who has seen the footage remembers the "light and thin" portability of the product from the "voyeur" video.

To sum up, we can find the above three videos in which the expressiveness and creativity of the typical characteristics of the times. And in today's advertising era, a product of the idea is to determine the market with similar products in the differentiated positioning, if the enterprise wants to expand their product audience. There is a need for continuous innovation, and this creative Internet video advertising model will also be a lot of color.

After all, if too ordinary, no difference, then nature will not have too ideal effect. In the same vein, an excellent advertisement is that it does not let you reject it and gladly accepts its product. How can we do that? I think the Ku6 to founder notebook to do these three videos on the comparison of the standard. First of all, the theme of the choice of daily life on campus as a breakthrough point, catering to its consumers of the cultural taste, and secondly, in the product's propaganda to accurately lock the consumer groups, really do a deep rooted to consumers to arouse the resonance, but also more intuitive for investors to feel the effect of publicity. And this is the Internet video marketing and traditional marketing mode, the biggest difference, is now the key to successful Internet video marketing.

So, as mentioned above, Evian mineral water advertising, when a short video of the publicity to achieve billions to calculate the cost of production and human input is negligible, but this includes the design, the creator's wisdom and creativity can not be ignored. After all, corporate promotion is to keep people from remembering what they see and not getting bored. Because, this need not only is the creator's wisdom more needs and is close to the life inspiration creativity.

This is also the key to the success of many traditional enterprises in combination with Internet video advertising.

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