How to find opinion leaders in social media marketing

This article from the Socialbeta content contributor @ Smile Wind, the original translation from A-poor-mans-guide-to-finding-influencers, welcome reproduced, please indicate from Socialbeta.

The key to the success of social media marketing is to be able to listen to the views of users and communicate widely with users.

This requires you to know who your users are and where your users are. To do this, it is vital to know who is the opinion leader, but how can we find the opinion leaders?

Select keywords

Think about how users will identify themselves on the Internet, we can think of using some key words to locate them. For example, if your user base is polar bear lovers, search with keywords that are relevant to their interests. The choice of key words to note is:

keywords need to be consistent with the interest of the target user. If the target audience is the only one interested in polar bears, then it is easier to locate them. If the target audience is broader, including some environmental scientists, or people who are interested in endangered species, the key words need to be focused on the interests of these people. According to the relevance of the keywords into primary and secondary keywords. For example, a car company, the main key word should be the company to do things, such as company name, "Car";

Search

Google search keywords can be used to locate users:

with advanced search, first 100 results for primary keywords, first 30 results of secondary keywords monitor some blogs, social networks, multimedia classes and other social media sites with "secondary keyword + company name" Search, see the first 30 results to be monitored search results, found a new topic, Need to add relevant keywords to your list of keywords

Tools for finding popular blogs

There are many tools to find influential bloggers and bloggers. Below are several examples:

Technorati and S.technorati: Search blog posts, find blogs that often appear in the front, judge if he's your target user, or just casually mention the topic. A climatologists blogger might mention polar bears, but that doesn't mean he's a polar bear lover. Also, do not let Technorati ranking or authority of too large weight. One of the most influential opinion leaders of a polar bear-lovers community may be only 50 authoritative, and the popular category of opinion leaders may reach 1000. Google Blogs: You can understand the number of topics discussed, and the time to find the Socialmention:socialmention index is more extensive, covering blogs, microblogs, bookmarks, reviews, pictures, news, video, audio, quiz and other content, Its content comes from Technorati, Google, Yahoo!, WordPress, Wikio, Twitter, YouTube, Delicious, and other social sites and search engines. And for each keyword search, it gives the rank of socialization in that category, as well as in all categories. Relevant media sources will also show you how the latest videos, blogs, and tweets often come from. There are other keywords related to your keyword tag cloud, but also more useful features. Delicious: Search for popular articles based on keywords. Keep track of popular tags as well as popular tags. Compare it to other topics to see how popular a keyword is. Daylife: Find keywords Related topics, photos and articles. In particular, Daylife provides hot speeches about keywords, and also analyzes the topic of articles that refer to search terms. For example, search for "polar bears", the topic of related articles include global warming, Obama and so on. Alltop:alltop all the blogs into categories and lists the hot topics for each blog. If you don't have a keyword named category, such as no "polar bears", you can zoom in on the category, and you'll be able to find "Green", which contains "polar bears" related topics.

Go to the page of the blog

Many influential people have links on their blogs, follow up to see these friendship blogs and see if there are any of your target users. If found, add it to your list of opinion leaders. In general, these friendship blogs have links, and take the time to follow up on these links, because they may be influential people in this field. Another trick is to look at their Twitter account when they visit a blog, and the average influential person prefers to share articles on Twitter so you can find more opinion leaders.

Focus on message boards and forums

Message boards and forums are a major gathering place for some users. For example, developers often discuss the code on the forums and ask for help. BoardReader and board tracker can monitor forum topics. They integrate the content of the Forum and the message board into one place for easy monitoring.

Search social media sites

Search on Facebook, Twitter, YouTube, Flickr, and LinkedIn with some key words. If you're looking for a popular microblogging master, you can use the twittergrader.com search function, or Twitter. YouTube and Flickr use Google's site search and are easy to use.

In addition to focusing on these influential people, take part in their topic, express your ideas and ideas, and build good relationships.

Finally, I also want to know, how do you generally look for opinion leaders?

Original link: http://www.livingstonbuzz.com/2009/03/10/a-poor-mans-guide-to-finding-influencers/
This article link: http://www.socialbeta.cn/articles/a-poor-mans-guide-to-finding-influencers.html
Translator: socialbeta@ Laughing Wind