Email marketing is booming around the world, and understanding the latest changes and trends can help you create more effective email marketing strategies. Why is email marketing constantly active? Mail is one of the most popular online activities--88% people receive or read messages. Continue to be effective. In 2013, the average opening rate for mail in the United States was 21.47%, and China was an average independent opening rate of 11.59%. 89% of marketers have been using mail as their main source of sales leads. What about the future of email marketing?
1, cross-platform layout of smart phones, tablets, smart watches, Google Glasses, clouds ... The way consumers consume numbers is changing, so messages can interact with more channels. 51% of messages are opened on a mobile device, and the data is basically close to the data in China, so responsive design becomes necessary. Messages that take time to download may become useless garbage because they cannot be displayed properly. Be sure to provide a smooth journey for multi-channel users. This requires email marketers and marketers to work together to create mail solutions that span a wide range of devices and channels. 55% of U.S. marketing executives surveyed believe that video can increase the number of clicks in the mail, while the inclusion of multimedia elements in the mail is also popular in China, so strategic marketing personnel should be in the mail marketing campaign, more consideration to add some content such as voice vision. 2, highly personalized we all know that personalization is very effective--56% consumers believe that if a retailer offers a personalized experience, they will prefer to accept the retailer. However, technology will soon help marketers to analyze the preferences and behavior of individual consumers in a more detailed way, from app use to social media behavior, and so on, so that more accurate personalized communication can be achieved. Not only is the mail channel, the individual user's cross channel experience also becomes more important. Cheijin, general manager of Webpower China, said: "Line, offline, the boundaries between the channels will become blurred, cross-channel experience to create not only for the customer's sales experience, but will become a brand competition service." "3, Marketing automation has become more marketing automation is booming: by 2015, the industry is expected to grow by 50%." By 2020, customers will manage 85% of relationships without human communication. In China, e-mail based multi-channel automation marketing has started in some well-known enterprises, in improving the user experience and improve the efficiency of a significant effect. Marketing Automation drives 15% of sales productivity growth, and the biggest challenge for marketers in the 2014 is how to gain expertise and experience in this area. Not only to find the right service provider, but also to consider how to get the right data, and useless garbage data can not bring rewards. Automated solutions are often widespread and can be applied through a variety of channels and formats, but for most marketers, mail automation is critical. Regalix's March 2014 survey of Business-to-business marketers showed marketers ' need for mail technology is not a simple mechanism for automating and managing messages, and they need complex systems to manage cross channel marketing campaigns and deliver personalized experiences to consumers. 4, email address is the key to the future of email marketing will be the only link and label--the most effective use of e-mail addresses. In any site associated with the email address, the brand can locate the target customer. 46% of customers rely on social media to make purchase decisions, and the binding and integration of email to social media such as Facebook and micro-credit has been applied in some companies. Some companies, such as ebay and Amazon, are already paying attention, so you can experiment to see how they are implemented. 5, tightly grasp the basic mail marketing Gmail introduced mailing labels, has caused a panic to marketers. However, 76% of Gmail users believe that promotional labels do not affect their interaction with their favorite brands. Technology will continue to change, so when some new changes come we need to react quickly and, more importantly, to keep the foundation of email marketing Well done. Subdivision: 39% of marketers bring higher opening rates after segmenting mailing lists. Relevance: Relevance involves various aspects of the user's fit. Discarding mail for a shopping cart can have a 20% open rate. The subject line of the force: 35% of the users open the message entirely based on the subject line.
