Monitor online users to better network marketing

There are a number of reasons why you should monitor your network customer base. Perhaps you are reshaping your brand and want to measure consumer responsiveness to advertising. Or you are in crisis PR, you must consider the response of the target audience to determine how best to solve the problem. If you are a media planner or strategist, you may be eager to better understand your target audience, and you know that monitoring the behavior, actions, and moods of these users will give you a better idea of where to put your ads.

When it comes to assessing the flow of online audiences, there are now many technologies and products available on the market. However, few products meet the needs of the marketing staff. Here we want to introduce a network media complementary analysis platform Statsit. The media can be used in conjunction with existing tools such as Omniture and Google Analytics.

Statsit includes a number of useful services and features designed to help interactive marketers understand and optimize their advertising campaigns, and finally derive which ads are most effective from analysis reports. This includes a comprehensive media monitoring tool that allows advertising agencies and their customers to better understand the mindset of online customers. The tool combines social media and corporate information with 150 million of blogs, including Twitter, YouTube, Digg, Flickr, Technorati, and thousands of news sources and specific websites selected by the product's users.

The company's founder and chief technology officer Mykonos-Cotilla (Mikko Kotila) says Statsit is not just about monitoring your brand, but also about everything from the user's feelings about it to the problems of the brand.

"People have feelings, and good intentions have always been a dark horse on Madison Avenue." "Cotilla said. "Products are sold on the basis of desire and fear." What we do is to get marketers to get these valuable information at all times. ”

The Emotionengine of the service provides the most immediate feeling of Internet users about your products and brands. If a brand in the market response is good, it may appear the following similar tags, such as "Love, beautiful, simple, super, better, appropriate, limited, different."

Now imagine that a consumer electronics company does not produce enough demand products for the holiday shopping season, or if a train service encounters a wide range of technical problems, then the company needs to decide how and when to advertise its damage control. The information that the company obtains about the consumer's perception of the brand at such times may not be what they want to hear, but it is precisely what the current brand and marketers need to know in order to respond more effectively.

This is why Statsit services are so valuable to advertising agencies: they can keep in touch with markets and consumers. Users can obtain the overall evaluation of their products at various levels. Users can search through the brand and product name, or compare the evaluation of similar products. This information has always existed, but it was not used by the advertising agencies to make the most of the information and as a major reference for marketing and advertising programs. Through a strong, user-friendly user interface, Statsit makes this information known and allows customers to do better with advertising.

Media buyers will find this tool useful in finding new sites to advertise and evaluating the effects of existing ads. By grabbing information from blogs and social networking sites, as well as personal blogs, users can measure brand Word-of-mouth and ROI. Blogs that often actively evaluate customer products can be added to the system to make it easier for their PR teams to get in touch with them and release new products and information. Offline media advertising can also be analyzed. If you have a TV ad on your site, add the ad's pre-broadcast time to the tool, and marketers can see the rising traffic.

Statsit services like this are helping us stop guessing. It allows everyone involved in the business, including marketers, advertising agencies, PR teams, and product developers, to work more effectively. The more we know about online audiences and advertising (and related products), the better we can produce and advertise. From a statistical point of view, this is a direct way to success.

(Original: October 1, 2009; compilation: Zeng Cui)