Network promotion: The true meaning of soft marketing is there?

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Soft Wen marketing as an important way of network promotion, has been highly respected by enterprises, Baidu bidding, soft text promotion, SEO has become the enterprise network to promote the three items must be selected. But the author small Ma Ming Network Marketing Organization's chief advisor Ma Shan in the work found, many enterprises just follow suit, see Others do oneself also do, actually did not master the true meaning of soft marketing. In this special to soft wen marketing the essence of the topic to share to everyone.

Enterprises do soft marketing needs to invest a certain amount of money, the cost of some of the few, in fact, the gap is still very large. Some business owners feel very smart, casually find a cheap on the internet to do the release of soft, but their promotional fees are wasted by this cheap promotion. The author has written an article "soft Wen marketing process six" misunderstanding ", the soft marketing operation process Analysis of the more detailed, interested readers can go to the small Ma Ming official website Marketing point of view part of the article, this article is not to say more.

In the process of network promotion, there are always some customers will detours, do not understand the essence of soft marketing, or even the soft wen marketing is more disappointed, because no site traffic growth, the article itself has not imported the link to the site, there will be no traffic in. Those that flow into the job is the best at bidding and optimization, while soft marketing can also introduce traffic, but it is not the first reason, the true meaning of soft marketing is to be able to change the consumer's consumption habits, establish user trust, thereby promoting the promotion of brand sales, this is other promotion can not be achieved, Also is the soft article marketing becomes the necessary promotion project reason.

Build User Trust

Advertisement is more or advertisement, "Old Wang sells melon, puff." "No time convincing, but the enterprise to do some real things, such as technical improvements, public welfare activities, service promotion, etc., these are corporate marketing planning, and then through the authority of Third-party media coverage." If the activity is real, the media should choose the serious media, do not be afraid to spend dozens of yuan, because the credibility of the media varies greatly. Now many media have outsourced, these places release news is commercial nature, even have false news, the enterprise news in there, is tantamount to let dumb to speech, what use it? can not have to find the people's daily, Xinhua, such as the authoritative news media, but must be serious media, so as to establish user trust, Do not think that the Internet to hang a Web page, you can convince customers.

Guide the consumption trend of target group

Advertising can tell people what advertisers sell, but not to let users feel that it is reliable, but the news soft text can. The article can be from a number of points of view, analyze the needs of users, from the actual, written to the heart of the customer, and then combined with the enterprise products and services to identify customer needs to meet the program, so that can effectively guide the customer's consumption habits.

Just like an island where no one ever wears shoes, if we go to play a shoe ads, all people do not know what this is, naturally there is no concern, such marketing will lose no doubt. The right way can be through news reports, live activities, meet sales, etc., let people realize that we can actually walk in shoes, so not only comfortable and good-looking, customers used to wear shoes, this shoe ads will play a value. This is also a lot of enterprises to push new products, directly on the effect of bad results, did not awaken users to the product of consumer awareness, this wake-up work or rely on soft promotion, advertising can not do.

Build Word-of-mouth to promote brand promotion and sales

This part is what we see the most, the purpose of enterprise promotion mainly lies in brand promotion and sales promotion, in fact, Word-of-mouth is also belong to the brand, here single take out, is because Word-of-mouth can be through soft promotion to change, but there is a prerequisite products and services in nature there is no big problem. This aspect also involves some actual combat skill, the small Ma Ming Marketing organization may develop personalized soft text promotion plan for the customer, the thought to, the manuscript stick, the media good this is the soft article promotion obtains the good effect most basic condition.

Some promotion personnel see will say, our soft article promotion is to send out the chain, we are in order to promote the promotion, we are in order to be able to search, this is the appearance, but the thin taste its essence basically does not have above several big aspects.